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question 5/ What does the AIDA principle stand for in regard to promotions?QUESTION 12Which of the following is a job function typically not performed by sport public relations specialists?

crisis management

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generating and managing story ideas

fostering relationships with media and stakeholders

facility management

QUESTION 13What type of document used in public relations practice helps subjects speaking to the press stay on the desired message?press releasetalking pointsfact sheetnews advisoryQUESTION 18Which of the following is not a role of the public relations department?planning campaignsfacilitating interviewsdisseminating press releasesmanaging crisesselling season ticketsQUESTION 20For any public relations professional, what is the key first step in effectively managing a crisis?have a plancall a press conferencewrite a press releasebe careful not to offer any public opinion on the crisisQUESTION 21When a public relations professional develops an internal newsletter, which public relations function is being achieved?shaping and enhancing public imagepromoting employee relationsgaining political or popular supportcoping with crisis

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