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One of the stores that I frequently visit is Costco. Costco, like its immediate competitors Sams club
and BJ’s has their customer enroll in a yearly membership for $60 and offers various discounts and
services. One of the things that I like about costo is that they are constantly trying to provide more to
their customers and justify the yearly membership that customers pay for. They expanded the
membership to not only offer their in-store products at a cheaper rate but also deals for travel and
car service. Most of the stores have a Costco tire center where they sell tires at a cheaper rate and
offer a good percentage of discount to their members. Costco also offers a 2% cashback on all the
products bought in a year which give most of their customers the membership fee. Costco is also
well-known for selling items in bulk at a cheaper price.
They have partnered with various restaurants and car rental companies to provide their members up
to 10% off on travel. The company also sends in weekly magazines showing the products with the
largest discounts. The effort that the company takes to provide their customers with more benefits is
remarkable. The experience in-store has been extremely pleasant so-far. All the stores have the
same layout, so you don’t have a tough time finding a product even if you are not in your usual go-to
Costco store. There are several employees assisting you with your needs and a customer service
department to help you with member ship questions. There is also an amazing restaurant in-store
which offers different variety of food at a cheaper price.
Some of the area that Costco could improve would be taking in all the different credit cards for
payment. There are some credit cards that are not accepted by Costco which causes inconvenience
to a lot of customers. This can be avoided by partnering with different banks and providing various
deals to customers. This could also potential increase the customer base.

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