InnovationAssignmentThink about the last new product (e.g., a smart phone) you bought. But do not write the smart phone.Answer the following:How do you think its success will be affected by the five characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability?Relativity – How superior or important is the innovation?Compatibility – Does it match your value and experience?Complexity – How difficult is it to use or understand?Divisibility – The degree to which it can be tried on a limited basis.Communicability – Can the benefits be seen and communicated?********************************Note: Estimating a full page response – single spaced

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1 Grammar and
2 Comprehension
1 2
Uses incorrect grammar and
sentence structure
consistently. So many errors
that the writer seems to lack
control of standard written
English. The errors interfere
with communication.
Is not comprehending or
reflecting on what is read or
3 4
Demonstrates some evidence
of correct spelling, grammar
and punctuation, etc.
Demonstrates some basic
comprehension of the material
butr does not make
connections with the bigger
3 Length and Content Very little effort was made to Little effort was made to
of case. Analysis of attempt all tasks set. Case
attempt all tasks set. Case
short and undeveloped Not a undeveloped and not
response to the question.
connected well. Ideas
Disconnected ideas.
connected, but weak.
4 Arguments,
Student is not able to express
opinions, ideas and opinions, ideas, and responses
due to severe problems with
writing. Ideas generally
Student is not developing their
ability to express arguments,
ideas or opinions. Ideas
somewhat clear, not complex
or insightful. May include
some information that detracts
from central purpose.
5 6
Demonstrates few errors in
spelling, grammar and
punctuation, etc .Some errors,
but not so many that the writer
seems to lack control of
standard written.
Comprehends the surface level
meaning of the material and
begins to relate issues to
general knowledge and
Work demonstrates that some
effort was made to attempt all
tasks set. Adequate
development. Adherence to
assignment; occasional sense
of engagement of writer with
subject. Ideas connected but
add more relation to the topic.
7 8
Has a good command of
standard English. Relatively
free of major errors.
Very High
9 10
Has a very good command of
standard English and writes
with some flair and originality.
Relatively free of any errors
distracting to literate readers.
Is able to make inferences and Is able to make inferences well
comprehends deeper meaning and comprehends deeper
on most occasions.
meaning consistently,
demonstrating insight and
their relevance to the case.
Work demonstrates that much Work demonstrates that much
effort was made to attempt all effort was made to attempt all
tasks set. Good development. tasks set, with some
Writer engaged with subject; originality and extra initiative.
adherence to answering
Superior development
questions. Ideas connected
(concreteness and/or
examples). Writer seems to
mean what is said; genuine
involvement in subject
responding to the assignment.
Ideas connected clearly and
Student is learning to develop Student is consistently
Student is clearly expressing
and express arguments,
expressing arguments,
arguments, opinions and
opinions and responses in his opinions and responses in his responses in his or her writing.
or her writing. Clear, maybe or her writing.
Superior ideas and insights;
less insightful or complex than
clear and complex; original.
out of 40 points
out of 50 points

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