intro to business

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ASSIGNMENT 08
C01 Introduction to Business
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling and grammar. Sources must be cited in APA format. Your response
should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the
Course Home page for specific format requirements.
Part A
1. The text says that Toyota has focused on quality as its operations capability. Describe
two (2) ways that Toyota’s operations might have changed if it had focused on low cost
instead of quality.
2. FedEx and the U.S. Postal Service compete for many of the same customers. Describe
two (2) ways that their strategies for attracting customers are different.
Part B
Mary Ann has always loved to cook and is interested in starting a catering business. Being aware
of the failure rate of new businesses, she is considering buying an existing catering business that
is up for sale. The current owners claim that the business is highly profitable, but Mary Ann has
her doubts. She wonders why the owners would be so interested in selling the business if it is
such a money maker. Furthermore, the price that they are asking seems high to Mary Ann.
Without any formal training in accounting, Mary Ann asks a friend, Rolanda, for advice.
1. Rolanda suggests that Mary Ann may benefit from the services of a noncertified public
accountant. Describe two (2) types of services that could be provided.
2. The auditor’s report has come back and Mary Ann is reviewing the financial statements.
The current balance sheet shows that the business has more liabilities than assets. Why
would this explain the need to sell the business? Provide two (2) supporting facts.
3. Rolanda suggests that, even with the negative owners’ equity, this business might still be
worth buying. Describe one (1) other indicator, a financial term found within the auditor’s
report that they should consider for this decision.
Grading Rubric
Please refer to the rubric on the following page for the grading criteria for this assignment.
CATEGORY
Part A: Toyota
operations (15
points)
Exemplary
15 points
Student provides a clear,
logical description of at least
2 ways that Toyota’s
operations might have
changed if it had focused on
low cost instead of quality.
Satisfactory
Unsatisfactory
12 points
8 points
Student provides a mostly
Student provides a weak or
clear, logical description of 1- unclear description of 1-2
2 ways that Toyota’s
ways that Toyota’s
operations might have
operations might have
changed if it had focused on changed if it had focused on
low cost instead of quality. low cost instead of quality.
Unacceptable
5 points
Student provides a poor
description of 1-2 ways
that Toyota’s operations
might have changed if it
had focused on low cost
instead of quality.
Part A: FedEx vs.
USPS (15 points)
15 points
Student provides a clear,
logical description of at least
2 ways that their strategies
for attracting customers are
different.
12 points
8 points
Student provides a mostly
Student provides a weak or
clear, logical description of 1- unclear description of 1-2
2 ways that their strategies ways that their strategies
for attracting customers are for attracting customers are
different.
different.
5 points
Student provides a poor
description of 1-2 ways
that their strategies for
attracting customers are
different.
Part B: Noncertified 15 points
public accountant Student provides a clear,
services (15 points) logical description of at least
2 types of services that could
be provided by a
noncertified public
accountant.
12 points
8 points
Student provides a mostly
Student provides a weak or
clear, logical description of 1- unclear description of 1-2
2 types of services that could types of services that could
be provided by a
be provided by a
noncertified public
noncertified public
accountant.
accountant.
5 points
Student provides a poor
description of 1-2 types of
services that could be
provided by a noncertified
public accountant.
Part B: Liabilities >
Assets (15 points)
12 points
Student provides a mostly
clear, logical description of
why the business having
more liabilities than assets
would explain the need to
sell the business, with 1-2
mostly clear, logical
supporting facts.
8 points
Student provides a weak or
unclear description of why
the business having more
liabilities than assets would
explain the need to sell the
business, with 1-2 weak or
unclear supporting facts.
5 points
Student provides a poor
description of why the
business having more
liabilities than assets
would explain the need to
sell the business, with 1-2
poor supporting facts.
Part B: Indicator (15 15 points
points)
Student provides a clear,
logical description of at least
1 indicator in the report that
they should consider when
deciding if the business is
worth buying.
12 points
8 points
5 points
Student provides a mostly
clear, logical description of
at least 1 indicator in the
report that they should
consider when deciding if
the business is worth
buying.
Student provides a weak or
unclear description of at
least 1 indicator in the
report that they should
consider when deciding if
the business is worth
buying.
Student provides a poor
description of at least 1
indicator in the report that
they should consider when
deciding if the business is
worth buying.
Mechanics (15
Points)
12 points
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
8 points
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
8 points
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
5 points
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
5 points
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
2 points
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
15 points
Student provides a clear,
logical description of why the
business having more
liabilities than assets would
explain the need to sell the
business, with at least 2
clear, logical supporting
facts.
15 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Format (10 Points) 10 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.

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