Submit a formal outline of the key parts of your Project with 8-10 references you plan to use in your Project. Your outline should include the four sections listed in the Project description (introduction, assessment, recommendation, conclusion) with sources from your reference list linked to the appropriate section. Requirements Use Peer Reviewed Journal Articles APA format is required Sources should not be older than 5 years
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HCM580 Strategic Management in Healthcare
Capstone Project Case Study Information
The circumstances in Pocahontas County resonate in many rural communities across the
A depressed local economy
Substantial barriers to health access
Difficulty in attracting health professionals.
Portrait of Pocahontas County
Pocahontas County is located in the southeast region of West Virginia. The county has a total of
942 square miles and is the site of the head waters for eight rivers: Cherry River, Cranberry
River, Elk River, Ganley River, Greenbriar River, Tygart Valley River, Williams River, and Shaver
Fork of the Cheat River. Pocahontas County consists of the following towns: Arborale, Bartow,
Buckeye, Cass, Dunmore, Durbin, Greenbank, Hillsboro, Marlington, and Slatyfork.
As of the 2010 Census there are 9,131 people residing in Pocahontas County. The racial makeup
is 98% Caucasian, .78% African American, .43% Hispanic, .14% Asian, and .07% Native American.
The median income for a household within the county is $26,401.
Access to Health Services
Pocahontas County has a shortage of healthcare providers. There is one hospital, Pocahontas
Memorial Hospital, and one nursing home, Pocahontas Center. The ratio for dentists is 8,851 to
1. The ratio for primary care physicians is 8508 to 1 (County Health Roadmaps & Rankings, n.d.).
The countys physician-to-population ratio is significantly higher than the Unites States overall
Pocahontas Memorial Hospital is a 25-bed, level-4 trauma center. A rural health clinic is located
within the hospital. The health clinic offers laboratory services, immunizations, disease
management, and monthly specialty clinics (cardiology, podiatry, and nephrology).
For more information about Pocahontas Memorial Hospital, visit the following website:
County Health Roadmaps & Rankings. (n.d.). Retrieved from
Providing Health Services in a Rural Community: A Report on Project
Providing healthcare services to residents in rural areas has presented increased
challenges that include access and cost. For your Capstone Project, you will be using a
case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County,
Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite
health clinic within Pocahontas County. You have been contracted to prepare a report for
the PMH Board of Directors to guide them in determining the feasibility of opening a
satellite clinic as part of a strategic initiative for their annual strategic management
Your report should be organized according to the following structure and contain the
Introduction: This is where you introduce your audience to what this report will cover.
Description of PMH and potential project
Discussion of whether the organization’s mission, vision, and goals support the
Assessment: This is your evaluation of various factors that affect the
feasibility and development of the project.
Internal and external stakeholders involved and their buy-in for this project
Internal and external environmental challenges (e.g., access for consumers,
medical equipment, technology, community involvement required)
A market analysis
A SWOT analysis
Recommendations and Implementation: This is where you detail your
recommendations and strategies for implementation. Your recommendations should be
based directly on what you outlined in your assessment.
Strategies for attracting healthcare professionals and staff
Feasibility for development of a satellite clinic
Value-adding support and resources (e.g., equipment, technology, etc.)
Develop strategic initiatives
Short- and long-terms plans for implementation of strategic initiatives
Brief discussion of how you will evaluate and benchmark this project
Conclusion: This brief summary should pull together your assessment and
recommendations and leave the audience with a clear sense of what can be done.
Be 1215 pages in length, not including the cover or reference pages or
Include the strategic thinking maps and content you created for the earlier module
assignments. They may be added in addition to/or as a part of the 12-15 pages of
content or moved to the Appendix section.
Be formatted according to APA Requirements.
Provide support for your statements with full APA in-text citations from a
minimum of ten (10) scholarly referencesfive of these references must be from
outside sources and five may be from course readings, lectures, and textbooks.
Include full market analysis and SWOT analysis diagrams in the Appendix, but
present your narrative discussion of each in the Assessment section of your report.
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