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I attached a file that has the outline and the references . please follow the outline carefully and use all the references. and other file has the instruction please follow the instruction carefullyand (Please ensure you can provide examples and show the difference of a campaign without social media and one with)
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how_social_media_shape_political_campaigns_____2_.doc

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The general Idea: Keeping in touch with the latest developments in the IT industry
and practice is a key for grounded and relevant research. As managers it is
important to know how to research and evaluate not just current technologies
but also those in the pipeline.. You are required to demonstrate your expertise by
the following:
(1)create a Research report – format may vary dependent on topic
(2)Research paper (A robust research paper will have no less than 15 pages of
content). Bibliography must adhere to proper research format. Be prepared to
present your topic.
In general an overview of your topicIntroduction,
why this topic is important to business?
The presentation should provide sufficient details on the concepts.
The presentation of your topic should include historical background information
that all users should understand a list of key players, future trends etc.,,
How much resources are companies spend or projected to spend on this topic?
What are the implications to business and society at large? Business case for
adopting this technology,
Your insights, takeaways, recommendations, etc. Give a list of sources where the
audience can find more information i.e. full citations (website name, URL, date
visited)
Each student should conduct original research and references from both
academic and popular press. YOU MUST USE ACADEMIC SOURCES, there should
be at least 10 references.
The best sources for finding research journals is from ABI/INFORMS or EBSCO
databases in the library.
YOU MUST USE SOME ACADEMIC SOURCES. I find Google scholar to be very
useful when conducting research.
1
How Social Media Shape Political Campaigns
2
How Social Media Shape Political Campaigns
Introduction
The potential of new media to shape public opinions about major issues in our society is
undoubtedly greater than the ones mainstream platforms had before the emergence of the new
ones. Digital communication platforms had redefined every aspect of the structures and systems
for engaging citizens in the development of their society since their prominence are dependent on
ease of access and distribution capability. While new media such as social media platforms have
become avenues for socioeconomic and cultural changes, their role in the operation of the
processes and creation of the strategies used in the political landscape is considered most
profound. Facebook and Twitter are communication channels for the distributing information to
the electorate thereby making them the primary tools for the campaign projects of politician.
Therefore, this research would examine the models that political parties have leverage the power
and influence of social media to increase voter engagement and participation in ways that
increase their chances for victory at the polls. It will argue that the distinguishing features of this
new media are the part of the reasons why traditional ones are restructuring their strategies to
remain relevant in the current and future dispensation.
I.
Overview of the relationship between media and politics
A. The approaches used by traditional media to engage politicians, political
organizations, and the electorate.
B. How information of major political issues and agendas are disseminated
by the media
II.
The emergence of social media platforms as the drivers of new media
3
A. The various elements of social media
B. How these elements are used for communication
C. Impact of social media on the development of public opinion and discussions
III.
Social media and its influence on political campaigns
A. The use of political microblogging for communication
B. Social network sites and availability of public content
C. Political blogs and campaign agendas.
IV.
The effect on social media on voting behavior
A. The elements of the behavior of the electorate
B. The imperatives of controlling voting behavior for political success
C. Issues associated with the use of social media for political campaigns
V.
Social media and campaign finance in the United States
A. Community actions
B. The legality of using social media platforms for generating funds for political
campaigns
C. Approaches for the effective use of social media platforms for political campaigns
D. The future role of new media in shaping the methods for political campaigns
VI.
Conclusion
4
References
Anstead, N., & O’Loughlin, B. (2015). Social media analysis and public opinion: The 2010 UK
general election. Journal of Computer-Mediated Communication, 20(2), 204-220.
Apuke, O. D., & Apollos, I. N. (2017). Public Perception of the role of Facebook usage in
Political Campaign in Nigeria. International Journal of Community Development &
Management Studies1, 1-18.
Bright, J., Hale, S. A., Ganesh, B., Bulovsky, A., Margetts, H., & Howard, P. (2017). Does
Campaigning on Social Media Make a Difference? Evidence from candidate use of
Twitter during the 2015 and 2017 UK Elections. arXiv preprint arXiv:1710.07087.
Biswas, A., Ingle, N., & Roy, M. (2014). Influence of social media on voting behavior. Journal
of Power, 2(2), 127-155.
Dutta, N., & Bhat, A. K. (2016). Use of Social Media for Political Engagement: A Literature
Review.
Harris, K., & McCabe, A. (2017). Community Action and Social Media. Third Sector Research
Centre Working Paper 139
McElwee, L., & Yasseri, T. (2017). Social Media, Money, and Politics: Campaign Finance in the
2016 US Congressional Cycle. arXiv preprint arXiv:1711.10380.
Owen, D. (2011). Media: the complex interplay of old and new Forms. New Directions in
Campaigns and Elections/Medvic SK (ed.). NY: Routledge, 145-162.
Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media
analytics framework. Social Network Analysis and Mining, 3(4), 1277-1291.
Vaccari, C., Valeriani, A., Barberá, P., Bonneau, R., Jost, J. T., Nagler, J., & Tucker, J. A.
(2015). Political expression and action on social media: Exploring the relationship
5
between lower-and higher-threshold political activities among Twitter users in
Italy. Journal of Computer-Mediated Communication, 20(2), 221-239.
Vonderschmitt, K. (2012). The Growing Use of Social Media in Political Campaigns: How to
use Facebook. Twitter and YouTube to Create an Effective Social Media Campaign.
Brunello, A. R. (2015). Politics, Ethics and Capital Punishment in America.

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