Research Paper & Presentation

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CVS Health – For cleaning up the aisles
Each year the magazine Fast Company produces a list of the Top 50 Innovative companies. As students of Information Technology, understanding how a company can use technology to gain a competitive advantage is an important skill to have as grow in your career. Even if you are not particular interested in exploring a career in Information Technology, understanding how technology influences your particular industry of interest can also be beneficial.
The assignment: Below is the list of Fast Company’s 25 most Innovative companies. For your research assignment, you will:
1. Select one of the 25 companies listed below. Only one company per paper/presentation
2. Read the corresponding article for your selected company to learn why Fast Company believe it’s one of the most innovative companies in their specific industry.
3. Dig deeper into the innovation your company offers and describe the product, process or
approach and key benefits. Does your company utilize technology in a unique what?
4. Complete a competitive analysis of the industry your company is in using Porter’s Competitive Forces Model. Rate each of the Five Forces as High or Low. Support you rating for each
category. Reference your text book if you need a refresher on the Five Forces.
5. Analyze your selected company’s competition. Identify the company’s primary competitors.
What strategy does your company use to compete? What strategy does your company’s
primary competitor use to compete.? Review Porter’s Strategies for Competition if you need
a refresher on the strategies for Competition.
6. In conclusion – Predict your company’s future. Pick a timeframe – 5 years, 10 years or 20
years. Where will you company be positioned in the industry? Will it be a leader, bought
buy a competitor or no longer be around. Explain your position.
The Presentation: You have 10 minutes to present your research. Be creative.
How will you be graded: The research paper and presentation accounts for 10% of your total grade.
Presentation – 25%
Competitive Forces Analysis – 25%
Competitive Strategy Analysis – 25%
Innovation description – 15%
Future Conclusion – 10%
*** Remember to source all of your references in a well-formed bibliography.
Fast Company’s Top 25 Innovative Companies
01. Apple – For delivering the future today
02. Netflix – For mastering the smallest screen
03. Square – For extending the benefits of banking
04. Tencent – For honoring content as king
05. Amazon – For becoming larger-than-life presence
06. Patagonia – For growing its business every time it amplifies its social mission
07. Cvs Health – For cleaning up the aisles
08. The Washington Post – For bringing Amazonian ambition to news
09. Spotify – For pointing fans toward new artist
10.NBA – For leading the leagues in technology
11. Marvel Studios- For forging the future of media
12. Instagram- For making people drool
13. Stich Fix- For sizing up its customers
14. SpaceX – For putting the cosmos within reach
15. Walmart- For embracing its inner underdog
16. Bytedance – For nosing out the news
17. Reliance Jio- For putting India on the fast track
18. Nintendo – For changing the game at home on the go and beyond
19. Social Capital- For putting values into its ventures
20. AliveCor- For knowing its users’ hearts
21. Novartis – For turning T cells into cancer killers
22. OneOme- For tailoring medicalion to a patients DNA
23. Thumbtack- For giving the yellow pages an AI twist
24. Ford Foundation- For investing in change
25. Peloton- For bringing the boutique fitness experience home

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