Research project & Presentation. Marketing

Look to the attachment it has all the information. Write a brief summary about the product / service / brand that you have chosen. The most important part of this part of the project is to show that you understand what the key competitive advantage of the product / service / brand is and how they have achieved thisThrough primary research (surveys / interviews / focus groups), you are required to see what potential customers think about the product / service / brand that you have chosen. You are also required to show proof of primary research Design an advertisement showing the key competitive advantage and what customers think about and want from this product / service / brand. You are required to use the primary research that you have done in step 2 to design a creative advertisement. The advertisement can be in any form e.g. poster, media, video, radio etc. Write a summary about how your advertisement has served its purpose and explain how it shows the key advantages and the wants and needs of the customer. The report should be a maximum of 8 pages, single spaced. This might be challenging but you must think about what should be added and what you can attach to the appendix. The main part of the project is the advertisement and how it shows what you learned about the brand and the customer.
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Spring Semester 2018
BUSI 3313 – Principles of Marketing
Mr. Niels Herlevsen
Course Project Option I:
Advertisement for a Product or Service
Due Date: On day of presentation – TBA
a. A hard copy in addition to a soft copy is required.
b. This assignment is marked out of 100 points and contributes 20% to the
total mark
Description and Requirements
In this project, you are required to select a topic; you are then required to do the
following steps:
1. Write a brief summary about the product / service / brand that you have chosen.
The most important part of this part of the project is to show that you understand
what the key competitive advantage of the product / service / brand is and how
they have achieved this
2. Through primary research (surveys / interviews / focus groups), you are required
to see what potential customers think about the product / service / brand that you
have chosen. You are also required to show proof of primary research
3. Design an advertisement showing the key competitive advantage and what
customers think about and want from this product / service / brand. You are
required to use the primary research that you have done in step 2 to design a
creative advertisement. The advertisement can be in any form e.g. poster, media,
video, radio etc.
4. Write a summary about how your advertisement has served its purpose and
explain how it shows the key advantages and the wants and needs of the
customer.
The report should be a maximum of 8 pages, single spaced. This might be
challenging but you must think about what should be added and what you can attach
to the appendix. The main part of the project is the advertisement and how it shows
what you learned about the brand and the customer.
1
c. Plagiarism Policy
– The work you submit must be your original work
– Assignments that are not the original work of the student are considered
plagiarized
– Plagiarism occurs when another person’s work, words, or ideas are presented as
one’s own without the use of a school-recognized method of citation, such as
APA style (e.g. copied from another source such as an author or another student
without properly acknowledging the actual writer / author)
– Plagiarism also occurs when knowingly giving or allowing one’s own work to be
copied or otherwise duplicated by another for academic credit, or when
resubmitting one’s own work for academic credit
– All those who violate this policy will receive a zero for the assignment and the
case will be turned over to the Dean of Student Affairs for further action
d. Make sure that you present the information in a creative and good looking
way. Graphs, images and other illustrations should be utilized.
2
1. Grading Items
Possible
Points
1. Administration
1.1 Organization and on time submission.
Printed submission (1) Cover page with name and
ID (1) Submitted on time (3)
2. Paper Quality
2.1 Quality of writing
Quality of writing, minimal errors in spelling,
grammar and sentence structure (5)
2.2 Completeness
Background (10) Primary research (20)
Marketing plan (40)
2.2 Presentation: You will be marked based on how
you speak, how your presentation looks and how
prepared you are in addition to how well you
respond to questions
TOTAL MARKS
TOTAL PERCENTAGE POINTS
Instructor’s
Points
5
5
70
20
100
20%
3

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