Theory of mass communication Final exam

see the file attachedAnswer Question 1, 2, and 3. You may use your class notes, library articles, books, or other resources as aid. In presenting your answer, you must demonstrate your familiarity with the appropriate mass communication literature. Where possible, cite real life examples, as well as research works to support your answer. Write clearly and legibly. In grading your answers, length will not be as important as content. Please not that although grades will not be based on poundage, you must present sufficient information to adequately make your argument compelling and cover your subject matter. Be aware that your answers will be scrutinized for articulation of appropriate evidence and scholarly presentation. Use of correct grammar, spelling, punctuation, syntax and the likes will be highly valued. Be sure to organize your thoughts cohesively. If I cannot understand your answer, I cannot grade it and you may earn a zero.
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Points Possible 100
Final Examination
Answer Question 1 and two (2) others. You may use your class notes, library articles,
books, or other resources as aid. In presenting your answer, you must demonstrate your
familiarity with the appropriate mass communication literature. Where possible, cite real life
examples, as well as research works to support your answer. Write clearly and legibly.
In grading your answers, length will not be as important as content. Please not that
although grades will not be based on poundage, you must present sufficient information to
adequately make your argument compelling and cover your subject matter. Be aware that your
answers will be scrutinized for articulation of appropriate evidence and scholarly
presentation. Use of correct grammar, spelling, punctuation, syntax and the likes will be highly
valued. Be sure to organize your thoughts cohesively. If I cannot understand your answer, I
cannot grade it and you may earn a zero. Good Luck.
Questions:
1. As part of a new state requirement, you have been asked to add a mass communication theory
course to the curriculum of the college where you have been hired as a temporary
instructor. Using the knowledge gained during this semester, articulate the objectives of such a
course, as well as the conceptual and performance standards that students must meet to succeed
in the course. In short, what would you expect students to get out of such a course and how
would you measure this outcome.
2. Adoption of new technology is paramount to the dissemination of information. Some would
suggest that early adopters of technology are more likely to be upwardly mobile and more
educated than laggards. Willingness to adopt or not, can lead to what some call a technology gap
or what others call a knowledge gap. 1) Use the diffusion of innovation theory and 2) the
knowledge gap theory to explain why a society may have information “haves” and “have-nots”.
3) How might this information gap affect the 2008 political outcomes (elections)
3. Assume you are a news producer for a local television station. 1) How would you apply the
Agenda-Setting and spiral of silence in discharging your duties? 2) How would these theories
affect the structure and effect of the newscasts you produce as a systemic whole
>>>>
Instructions:

Use an academic language with clear sentences and provide examples.

Cite appropriately. Use clear and academic scholarly references.

Get into the point of the questions.

Be specific.

You should detail the required theories for each question. Mentioned the main
components of each theories.

Three pages for each question.

See the syllabus for the first question nest page
Syllabus for the first Question
Catalog Course Description Study of mass communication models, theory development,
mass communication and theory relationship to research in mass communications.
Purpose and Goals/Learning Outcomes
Degree programs at the Department of Media are accredited by ACEJMC, which
requires its accredited units to prepare students to be aware of, to understand, and to
apply the following 12 values and competencies.
•
think critically, creatively and independently;
think analytically by conducting research and evaluating information using appropriate
methods, including applying basic numerical and statistical concepts;
• understand and respect others in a diverse and global society, which includes diversity of
gender, race ethnicity, sexual orientation, religion, culture, and national origin.
• understand concepts and apply theories in the use and presentation of messages, images and
information;
• write correctly and clearly in forms and styles appropriate for the communications
professions, audiences and purposes they serve;
• critically evaluate their own work and that of others for accuracy and fairness, clarity,
appropriate style and grammatical correctness; apply current tools and technologies
appropriate for the communications professions in which they work, and to understand the
digital world;
• communicate effectively using words and images for multiple platforms, ranging from
interpersonal communication to digital media.
• understand the principles and laws of freedom of speech and press and how they are applied
nationally and internationally;
• understand the history and role of professionals and institutions in shaping communications;
• understand professional ethical principles and work ethically in pursuit of truth, accuracy,
fairness and diversity;
The department has reduced these 12 values and competencies to three targeted
foundations of learning and 8 learning outcomes for all of our students.
•
THINK
We promote problem solving by enhancing students’ ability to:
•
•
•
conduct research to write and produce content for a wide variety of media platforms;
explain how domestic and international diversity influence the production, dissemination and
consumption of mass communications in a global society.
apply concepts and apply theories in the use and presentation of images and information;
COMMUNICATE
We promote strong communication skills by demanding students:
•
write and edit in forms and styles appropriate for the communications professions;
•
apply current tools and technologies in the production and evaluation of media content for different
platforms;
BE PROFESSIONAL
We promote professional conduct and integrity by requiring that students:
•
•
•
apply the principles and laws that underlie different media systems;
summarize the history and role of professionals and institutions in shaping communications;
explain the legal and professional codes of ethics and conduct that undergird mass communication in a
global society;
This course will strive to achieve the following specific four unit goals
and outcomes:
•
Goal: apply theories in the use and presentation of messages, images and
information.
•
Outcome: Students will demonstrate awareness and understanding of the major
theoretical and research forces and trends in the field of mass communication.
•
Goal: apply
current tools and technologies appropriate for the
communications professions in which they work, and to understand
the digital world;
•
Outcome: Students will apply existing theory-building techniques through the
development of an original theory
Goal: critically evaluate their own work and that of others for accuracy
and fairness, clarity, appropriate style and grammatical correctness;
Outcome: Students will understand the way theories (in general) and mass
communication theories (in particular) are formulated and critiqued.
General Course Outline:
Tentative Schedule
Week 1 (Thursday, January 18)
Introduction–Chapter 1&2 of text– Historical Perspective– the evolution of mass communication
theory–What is theory? What do theories do? Why study theories, Mass Communication
theories, and Physical Science Theories?
Week 2 (Thursday, January 28)
Assessing the State of Theory in Mass Communication Research Chapters 2, 3 & 5 of text. Attitudinal
Effects – Chapters 7, 8. The Bullet (Hypodermic Needle) Theory-Chapter 14. The Limited Effects
Model
Week 3 (Thursday, February 1)
Cognitive Effects – Chapters 1 & 5. Agenda Setting—Chapter 9
Week 4 (Thursday, February 8)
Cultivation Process Research — Chapter 3;
Week 5 (Thursday, February 15)
Behavioral Effects: Violence and the Media – Chapter 10; Pornography and the Media – Chapter
12; Psychological Approaches – Media and Deviance.
Week 6 (Thursday, February 22)
Functional Approaches – Uses and Gratifications – Chapter 20; The Spiral of Silence – Chapter
MACRO-LEVEL APPROACHES
Week 7 (Thursday, March 1)
Studying the small group– The Co-orientation Theory. Chapter 4
Week 8 (Thursday, March 8)
TEST #1
Week 9 (Thursday, March 15)
The importance of media in large social systems; reevaluating the powerful effects modelDependency Theory; Mass Society — Chapter 19 & 20
Week 10 (Thursday, March 29)
Media and Economics – Chapters 21 & 22; Does Marx make any sense today?; Knowledge GapChapter 9
Week 11 (Thursday, April 5)
Mass Media and National Development; The Dominant Paradigm; Humane development; The
culturalist approach; Diffusion Studies–Chapter 6
Week 12 (Thursday, April 12)
Marshall MacLuhan’s Media Determinism
Week 13 (Thursday, April 19)
The future of mass communication theory; Is mass communication research worth doing? The issues
of diversity and multiculturalism
Paper presentations
Week 15
FINAL Examination
Points Possible 100
Final Examination
Answer Question 1 and two (2) others. You may use your class notes, library articles,
books, or other resources as aid. In presenting your answer, you must demonstrate your
familiarity with the appropriate mass communication literature. Where possible, cite real life
examples, as well as research works to support your answer. Write clearly and legibly.
In grading your answers, length will not be as important as content. Please not that
although grades will not be based on poundage, you must present sufficient information to
adequately make your argument compelling and cover your subject matter. Be aware that your
answers will be scrutinized for articulation of appropriate evidence and scholarly
presentation. Use of correct grammar, spelling, punctuation, syntax and the likes will be highly
valued. Be sure to organize your thoughts cohesively. If I cannot understand your answer, I
cannot grade it and you may earn a zero. Good Luck.
Questions:
1. As part of a new state requirement, you have been asked to add a mass communication theory
course to the curriculum of the college where you have been hired as a temporary
instructor. Using the knowledge gained during this semester, articulate the objectives of such a
course, as well as the conceptual and performance standards that students must meet to succeed
in the course. In short, what would you expect students to get out of such a course and how
would you measure this outcome.
2. Adoption of new technology is paramount to the dissemination of information. Some would
suggest that early adopters of technology are more likely to be upwardly mobile and more
educated than laggards. Willingness to adopt or not, can lead to what some call a technology gap
or what others call a knowledge gap. 1) Use the diffusion of innovation theory and 2) the
knowledge gap theory to explain why a society may have information “haves” and “have-nots”.
3) How might this information gap affect the 2008 political outcomes (elections)
3. Assume you are a news producer for a local television station. 1) How would you apply the
Agenda-Setting and spiral of silence in discharging your duties? 2) How would these theories
affect the structure and effect of the newscasts you produce as a systemic whole
>>>>
Instructions:

Use an academic language with clear sentences and provide examples.

Cite appropriately. Use clear and academic scholarly references.

Get into the point of the questions.

Be specific.

You should detail the required theories for each question. Mentioned the main
components of each theories.

Three pages for each question.

See the syllabus for the first question nest page
Syllabus for the first Question
Catalog Course Description Study of mass communication models, theory development,
mass communication and theory relationship to research in mass communications.
Purpose and Goals/Learning Outcomes
Degree programs at the Department of Media are accredited by ACEJMC, which
requires its accredited units to prepare students to be aware of, to understand, and to
apply the following 12 values and competencies.
•
think critically, creatively and independently;
think analytically by conducting research and evaluating information using appropriate
methods, including applying basic numerical and statistical concepts;
• understand and respect others in a diverse and global society, which includes diversity of
gender, race ethnicity, sexual orientation, religion, culture, and national origin.
• understand concepts and apply theories in the use and presentation of messages, images and
information;
• write correctly and clearly in forms and styles appropriate for the communications
professions, audiences and purposes they serve;
• critically evaluate their own work and that of others for accuracy and fairness, clarity,
appropriate style and grammatical correctness; apply current tools and technologies
appropriate for the communications professions in which they work, and to understand the
digital world;
• communicate effectively using words and images for multiple platforms, ranging from
interpersonal communication to digital media.
• understand the principles and laws of freedom of speech and press and how they are applied
nationally and internationally;
• understand the history and role of professionals and institutions in shaping communications;
• understand professional ethical principles and work ethically in pursuit of truth, accuracy,
fairness and diversity;
The department has reduced these 12 values and competencies to three targeted
foundations of learning and 8 learning outcomes for all of our students.
•
THINK
We promote problem solving by enhancing students’ ability to:
•
•
•
conduct research to write and produce content for a wide variety of media platforms;
explain how domestic and international diversity influence the production, dissemination and
consumption of mass communications in a global society.
apply concepts and apply theories in the use and presentation of images and information;
COMMUNICATE
We promote strong communication skills by demanding students:
•
write and edit in forms and styles appropriate for the communications professions;
•
apply current tools and technologies in the production and evaluation of media content for different
platforms;
BE PROFESSIONAL
We promote professional conduct and integrity by requiring that students:
•
•
•
apply the principles and laws that underlie different media systems;
summarize the history and role of professionals and institutions in shaping communications;
explain the legal and professional codes of ethics and conduct that undergird mass communication in a
global society;
This course will strive to achieve the following specific four unit goals
and outcomes:
•
Goal: apply theories in the use and presentation of messages, images and
information.
•
Outcome: Students will demonstrate awareness and understanding of the major
theoretical and research forces and trends in the field of mass communication.
•
Goal: apply
current tools and technologies appropriate for the
communications professions in which they work, and to understand
the digital world;
•
Outcome: Students will apply existing theory-building techniques through the
development of an original theory
Goal: critically evaluate their own work and that of others for accuracy
and fairness, clarity, appropriate style and grammatical correctness;
Outcome: Students will understand the way theories (in general) and mass
communication theories (in particular) are formulated and critiqued.
General Course Outline:
Tentative Schedule
Week 1 (Thursday, January 18)
Introduction–Chapter 1&2 of text– Historical Perspective– the evolution of mass communication
theory–What is theory? What do theories do? Why study theories, Mass Communication
theories, and Physical Science Theories?
Week 2 (Thursday, January 28)
Assessing the State of Theory in Mass Communication Research Chapters 2, 3 & 5 of text. Attitudinal
Effects – Chapters 7, 8. The Bullet (Hypodermic Needle) Theory-Chapter 14. The Limited Effects
Model
Week 3 (Thursday, February 1)
Cognitive Effects – Chapters 1 & 5. Agenda Setting—Chapter 9
Week 4 (Thursday, February 8)
Cultivation Process Research — Chapter 3;
Week 5 (Thursday, February 15)
Behavioral Effects: Violence and the Media – Chapter 10; Pornography and the Media – Chapter
12; Psychological Approaches – Media and Deviance.
Week 6 (Thursday, February 22)
Functional Approaches – Uses and Gratifications – Chapter 20; The Spiral of Silence – Chapter
MACRO-LEVEL APPROACHES
Week 7 (Thursday, March 1)
Studying the small group– The Co-orientation Theory. Chapter 4
Week 8 (Thursday, March 8)
TEST #1
Week 9 (Thursday, March 15)
The importance of media in large social systems; reevaluating the powerful effects modelDependency Theory; Mass Society — Chapter 19 & 20
Week 10 (Thursday, March 29)
Media and Economics – Chapters 21 & 22; Does Marx make any sense today?; Knowledge GapChapter 9
Week 11 (Thursday, April 5)
Mass Media and National Development; The Dominant Paradigm; Humane development; The
culturalist approach; Diffusion Studies–Chapter 6
Week 12 (Thursday, April 12)
Marshall MacLuhan’s Media Determinism
Week 13 (Thursday, April 19)
The future of mass communication theory; Is mass communication research worth doing? The issues
of diversity and multiculturalism
Paper presentations
Week 15
FINAL Examination

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