This project is for an Online business course

In the attachments you will find a rubic that gives a clear explanation of what that paper should consist of . The country I was assigned was India and the company is solar city. In addition, in the attachment you will find a paper that you can use to paraphrase the information. But you must use recent information and DO NOT USE THE SAME INFORMATION IN THE PAPER. IN ADDITION, DO NOT USE ANY MATERIAL FROM STUDY POOL IN THE PAPER PLEASE .
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TEAM PROJECT
Description of Team Project
Completed projects are due at the end of the semester (see course outline for due date). Any students not
handing in a research paper by this date will receive a failing grade of “0” for that paper. Research papers must
be submitted at the beginning of class.
The project is to be done as a group of four (more or less depending on total student enrolled in class). The
team will be assigned a country and a company to research. The purpose of the paper is to (i) provide an indepth analysis of the assigned country from an economic, political, and cultural perspective, and (ii) provide an
overview of the assigned company and to determine whether a strategic fit exists between the company and the
assigned country. In certain cases, the company may already exist in the selected country. That being the case,
the team is to provide an overview of how the company operates in the country and to provide
recommendations for the future.
The paper should include the following topics:
1. Country analysis
a. Economic
(i)
include exchange rate analysis
b. Political
(i)
make sure you cover regional economic integration in this section
c. Cultural
(i)
include Hofstede’s cultural dimensions, etc., as well as business and consumer cultural
customs specific to the country
(ii)
compare cultural similarities and differences between the country and the US
2. Company analysis
a. Background information on the company
b. One of the following:
(i)
a strategic plan for entering the country above (in this instance, the company is not currently
operating in the assigned country).
– A rationale for the mode of entry (export, franchise, FDI, JV, etc.) and size of entry (small
scale vs. large scale)
– A detailed overview of the marketing mix that will be used in the country, with particular
emphasis on the issue of standardization versus customization.
(ii)
an overview of the strategy used by the company in the assigned country, along with
recommendations for the future.
Group presentation
Towards the end of the semester, each team will be asked to present its project to the class. Presentation should
follow the same outline required for the written portion of the project. Each team member must be involved in
the team presentation. Grading of presentations will be based on structure and content, professionalism of
delivery, and the use of visual aids such as PowerPoint®, video, websites, etc. Students are expected to develop
a PowerPoint presentation with a recorded voice narration and submit it through Blackboard on the due date
found in the course syllabus.
RUBRIC FOR WRITTEN PAPER
TEAM: ___________________
Measures
Issues to be addressed
Title Page
Name of project, name of students, name of
course, date
Tabulated information on content of paper,
including page numbers
1 to3 page synopsis of the paper. An executive
is written for an executive who most likely
DOES NOT have the time to read the original.
Its purpose is to summarize the KEY POINTS
within the document and to make a
recommendation. It is generally considered to
be the most important part of a business
document since executives may act on the
recommendations outlined in the summary.
Introduction of the document, introducing the
brand and the country and outlining the
purpose of the project.
Description of the key economic indicators for
the country (GNI, PPP, GNP, population,
inflation rate over time, unemployment etc.) in
comparison to the USA, as well as an analysis
of the exchange rate. The paper should also
discuss the demand potential for the product.
Comparison of the country’s business and
consumer culture relative to the USA. What are
the differences, what are the similarities? Use
of Hofstede’s cultural dimensions, time
orientation, etc.. Description of BUSINESS
culture.
Brief description of the political situation in the
country. Is there political risk in the
foreseeable future? Attitude towards FDI?
Attitude towards the USA?
Comparison of positioning strategy in the USA
versus the foreign country. What is the entry
strategy? What is being customized, what is
being standardized? How is the marketing mix
being altered?
Graphs, survey, photos, coupons, bibliography,
etc.
Is the paper well written? Is the paper free of
typos and grammatical errors? Is the paper
presented in a professional manner?
Table of
Contents
Executive
Summary
Introduction
Economic
Analysis
Cultural
Analysis
Political
analysis
Brand
Analysis
Appendices
Paper format
Total
Possible
Points
2
3
10
5
20
20
10
20
5
5
100
Comments
Score
RUBRIC FOR PRESENTATION
NOTE: This is an online class so please develop a PowerPoint presentation with a recorded
voice narration. Each team member will present a certain part of the presentation with
their recorded voice embedded in the PowerPoint presentation. Use the following
instructions to learn more about recorded voice narration:
https://support.office.com/client/Record-and-add-narration-and-timings-to-a-slide-show9d136e4a-9717-49ad-876e-77aeca9c17eb
TEAM: ___________________
AREA
INTRODUCTION
ECONOMIC
ANALYSIS
CULTURAL
ANALYSIS
POLITICAL
ANALYSIS
COMPANY
OVERVIEW
INTERNATIONAL
STRATEGY
MARKETING MIX
PROFESSIONALISM
VISUALS
TIME
TOTAL
DESCRIPTION
General introduction of team and topic
Discussion on economic indicators such
as GNI, interest rates, inflation, PPP,
exchange rates, etc.
Discussion on consumer and corporate
culture in country, focusing on
similarities and differences with USA.
Type of political and economic system,
political stability, risk, government
intervention in business, etc.
Discussion of company in the U.S.
POINTS SCORE
5
15
Rationale for choice of international
strategy
Discussion on use of standardized versus
customized marketing mix
Professionalism of presentation, attire,
demeanor, flow, etc.
Use of visuals to capture branding and
results sections
Appropriate use of time (10-15 minutes)
10
10
5
10
15
15
10
5
100
Team 2
Alaa Alrubayyi
Savannah Babino
Dej’a Dingle
Dr. Zuniga
BUAD327.W01
01/18/2017
Team Project
Solar City in India
Table of Contents
Page 1: Executive Summary
Page 2: Introduction
Page 3: Economic Analysis
Page 4: Cultural Analysis
Page 5: Political Analysis
Page 6: Brand Analysis
Page 7: Appendices
Executive Summary
India is a massive country in South Asia with 28 states and 7 territories in need for sustainable
development. India is also the seventh largest country in the world with a massive 3,287.263 area
in square kilometers. Based on 2015 stats from (www.statista.com), India is the second most
populated country in the world, with an astounding population of 1.2 billion people. An
estimated 17 million natives live in the capital of New Delhi.
With its growing wealth creation in the economy, India is on the rise to become one of the
highest entrepreneurship capitalist countries. Its accelerated population growth of over 30% in
surrounding cities, and expansion in economic development has also driven the demand to
support the Development of Solar Cities programs. India’s governmental agency, the Ministry of
New and Renewable Energy (MNRE) has dedicated itself to leverage the massive potential of
the sun through renewable energy and other efficiency projects that will decrease the
conventional energy demand by 10% in the next five years.
Retail makes up the largest industry, contributing close to a quarter of the nation’s Gross
Domestic Product, (GDP). Agriculture and mining also contribute greatly to the economy with a
more recent increase in development of there IT industry where IT specialist are utilized greatly
for outsourcing. A major aim for this over populated the country is to develop ‘Solar Cities’ or
‘Renewable Energy Cities’ to provide clean energy that would reduce the cost and dependence
on conventional energy sources which include electricity, petrol, diesel, kerosene and LPG
consumption. There is a Solar City model under development will utilize the 275-300 days of
sunshine; reduce the use cost of utilities and the use of conventional energy consumption with
efficiency measures and renewable energy resources such as solar, wind, hydro- and geothermal
in the various cities. The growth and development in India has pushed for the demand to create
self-sustaining cities. Going ‘green’ in India is a wave of the future, and will have a major impact
on India’s people, population, industries and country as a whole.
Introduction
The country and company that was focused on in this analysis are India and Solar city. India is
the largest country in South Asia with a population of about 940 million people. It has a very
diverse terrain that is all the way from the Himalayan peaks to the Indian Ocean coastline. India is a
predominantly democratic country that shares land borders with Pakistan, china, Nepal, Bhutan, Myanmar
and Bangladesh. India is a wonderful place to visit that encompasses a lot of wealth and history. Solar city
is America’s number one full-service solar provider that makes clean energy available to
homeowners, businesses, schools, nonprofits and government organizations. Instead of them
paying for energy to be generated by burning coal, oil, and natural gas, it is now offered for a
lower price and easier for customers to switch to cleaner energy. The purpose of the paper is to
provide a Country analysis of India economically, politically, and culturally form a business’s
perspective. Another purpose is to provide an overview of solar city and to determine whether a
strategic fit exists between India and Solar city.
Economic Analysis for Solar City
India’s economy gained momentum in Q2 FY 2016, but miserably failed to fire on all cylinders.
Positive movements to consumption from a near normal monsoon and public pay hikes drove the
pick-up in the economy in GDP growth; however, a visible decrease in investment and a decreased
performance in the external sector restricted growth from catching market expectations. For Solar
City it can be seen as an upgraded move since the economy is flourishing. The economy’s
momentum is likely to have floundered in Q3 FY 2016, hit by the government’s strong
demonetization program. Cash deficits have been reported and leading indicators imply they are
operating activity. The services PMI fell into contractionary territory for the first time in over one
year in November. However, the effect is anticipated to be temporary, and the economy should
profit in the longer run from a smaller parallel economy. India’s long-standing institutional
weaknesses continue to undermine the energy for economic development. Here we see that the
economic climate in terms of Solar City’s analysis is weak since it will be facing many barriers
from the government. In the absence of a well-functioning legal and regulatory structure,
corruption remains a serious impediment to the emergence of a more dynamic private sector. The
state’s presence in the economy remains extensive through state-owned enterprises.
With forecasted annual growth of 7.5% in the fiscal year 2017-18, India will undoubtedly remain
the most active growing G20 economy. Private consumption will be supported by the hike in public
wages and pensions and by higher agricultural production, on the back of a return to normal
rainfall. Private investment will revive gradually as excess capacity in some sectors diminishes,
infrastructure projects mature, corporates deleverage, banks clean their loan portfolios, and the
Goods and Service Tax GST is implemented.
Despite commendable fiscal consolidation efforts at the central government level, the combined
debt of states and central government remains high compared with other emerging economies.
Inflation expectations are adjusting down only slowly. Overall there is little room for
accommodative policies, although some monetary impulse is still to come, as recent cuts in policy
rates are yet to be reflected fully in lower lending rates. Repairing public banks’ balance sheets
and improving their governance would support the revival in investment (Diane, 2016). Creating
more and better jobs will require policies to improve the ease of doing business further, in
particular faster and more predictable land acquisition, and upgrading social and physical
infrastructure. Despite the high public deficit compared with other emerging economies, there is
room to make public finance more growth-friendly and inclusive. Solar City’s products for the
Indian market are extremely efficient since India is now focusing on renewable energy and Solar
City provides the perfect solution by an American brand (Martin, 2016). The ongoing landmark
GST and subsidy reforms are promising. The government plans to cut the corporate income tax
rate while broadening the base is also welcome. More revenue could be raised from the personal
income tax, and its redistributive impact enhanced, to finance higher spending on health,
education, housing, transport and water infrastructure and make growth more inclusive.
Cultural Analysis
India, a massive country on the continent of Asia has a rich history, a thriving population and
consists of many diverse cultures. The country’s diverse terrain exists all the way from the
Himalayan peaks to the Indian Ocean coastline. It shares land borders with Pakistan to the west,
China, Nepal, and Bhutan to the northeast, and Myanmar and Bangladesh to the east. The
country is predominantly a democratic country with Hindi being the official language used by
the government. At the root of Indian culture is a very high priority in family which contributes
to a strong communities and ways of life.
Although complicated with an entrenched caste system, poverty and corruption, India gained its
independence from the British Commonwealth in 1947 with the proclamation of a new
constitution and the establishment of The Republic of India in 1950. Over fifty years later the
country has become a major multi-national player and a major focus is on developing methods to
move to solar energy and surpass conventional energy demands.
The historical growth in the population and consumption levels in Indian culture is assessed by
the energy consumption. There is a Power Distance Individualism (PDI), which means that all
individuals in society are not equal. This entails the extend at which the less powerful people in
society expect and accept that power is not distributed equally among it’s public. Real power
should be centralized and not just distributed to the power-privileged of a country. There is also
the dimension of interdependence that is maintained in a society among people who are only
suppose to be loyalty to themselves and their families. It is high in the masculinity dimensions
of the culture and is motivated by competition, achievements and success by those who are
experts in their fields. India is known to have both collective and individualist traits. A challenge
in the culture that confronts humanity in the past and moving to the future is indulgence, which is
connected to how children are socialized, and how desires and impulses are based upon
childhood rearing. Long term orientation and uncertainty avoidance are also scores that are
reflected in a better understanding of India’s culture.
At the highest Hofstede dimension for the culture, with a score of 77 compared to a world
average of 56.5. This PDI score for India indicates a high level of inequality of power and wealth
within the society. It assesses why India as an up and coming nation is able to exist and compete
in the global market. Other key aspects that are a threat to energy demand is economic growth
are connected to the country’s culture, which is been a key factor to understanding what’s
possible for future advancement and sustainability.
Political Analysis
The Indian political situation is in a state of complete disarray and dilemma. No one can predict a
bright political future for the country. Same lies with the social situation as both social and
political situation are closely intertwined. While observing the continuity of scams and other
malpractices meted by the Indian political culture gives a clear picture that crowds are greatly
manhandled and ridiculed by the political and social elites. This is an extremely a pitiful state of
affairs and Indian prestige has been badly hurt. This could adversely impact Solar City since
many decisions are based on governmental decisions and binding.
Politics in India takes place within the structure of its constitution, as India is a federal
parliamentary democratic republic. The President of India is the supreme head of the country.
The Prime Minister of India is the leader of the government. India mimics the dual polity system,
that is a double government, which comprises of the central authority at the center and states at
the periphery level. The constitution defines the organization powers and limitations of both
central and state governments, and it is well recognized, rigid and considered supreme; laws of
the nation must adhere to it.
Foreign investments in India pose some grave problems. First, the jump in foreign investment is
not huge as is assumed by many. The Government set a target of attracting $ 10 billion of such
inflows; the actual figure is just a third of the targeted goal. Between 1991 and 2006, actual
inflow of FDI came to Rs. 1,81,566 vis-a-vis the approved amount of Rs. 2,84,812. Furthermore,
foreign investment inflows into India are less than a tenth of China. This indicates that India has
failed to exploit the benefits of FDI even in this liberalized day and age.
Secondly, the gap between established and actual inflows of investment is widening over time.
Approximately 35 percent of FDI is actually realized and, thus, 65 percent remain on paper. This
gap may be associated with the existence of barriers in the way of implementing foreign
investment plans (Jones, 2016).
Thirdly, foreign investors have preferred sectors like power generation and oil extraction. This
can be extremely influential for what Solar City is going to offer to Indian customers. Power
generation is now being done and solar power is the turning point in today’s energy
developments. In addition, the most important sectors are telecom, electrical facilities including
computer software, energy, and the transportation industry. These four sectors now account for
approximately 50 percent of FDI inflows. Such preference is due to the wide possibility of the
profit margin.
Brand Analysis
The brothers Peter Rive and Lyndon Rive, and their cousin Leon Musk founded solar city
in 2006. This all started when Musk gave the brothers the suggestion to start a solar company, and
now they are the United States largest provider for solar energy. But they do not limit their services
to only their primary solar power, they also provide manufacturing, permitting, installing,
designing, and monitoring solar energy systems for all residential areas. The company is also one
of the founding members of The Alliance for Solar Choice (TASC), which is a rooftop photovoltaic
power station solar advocacy organization in 2013. One of the most important concepts is how
solar city accomplishes their services, and that includes a step-by-step process. The most important
step is when they take a look at their customers’ energy usage and identify opportunities for
improvements. That step determines the problem and what needs to be changed, and how they are
going to fix it.
If solar city wanted to expand its company and do business in India, they would need to
create an extensive step-by-step strategic plan for how that would get done. Before they invest all
of this time and money into India they need to figure out if business would be worth it, and if the
company could satisfy not only their needs, but also the consumer’s needs also. The very first
step would be to do research and …
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