Three paragraphs and recommendation on action plan

I need to complete the attached chart for the Marketing issue Costco has. Marketing… See attached.

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Action Plan
Offer an attractive
benefits package
to appeal to
based on region.
Implementation Plan
Timeline for Implementing
Work with corporate
HR to implement a
package based on the
region’s potential
While the company may be
able to implement standard
benefit offerings already, the
need to customize packages
would likely take up to a year.
Planning should begin the
Fiscal Year prior to
Resources and
the regional HR
Carrying out
promotions such as
free delivery, same
E-Commerce Increase its eday delivery and
Competition commerce to
reward programs on
account for at least fresh goods which will
45% of its sales.
increase the number of
Costco will introduce
new products such as
technology and other
Diversification Add new products departments such as
to its chain.
alcohol which will
boost its earnings.
Improving and increasing their
e-commerce presence will
surely boost their revenue and
allow Costco to better compete
in the market. An effective
plan for this may take up to
one year.
Introducing new products that
include technology and
possibly alcohol will take
about a year to implement due
to licensing reasons.
I need to complete the chart above for the Marketing issue Costco has. In our
paper, this is what we have on the Marketing issue:
Due to its low prices and reputation, the company deemed it unnecessary to
engage in extensive advertising or sales campaigns (Thompson et. al, 2018, p.34). The
management should address this area and start extensive marketing campaigns.
Marketing is done to create awareness of the organization which could attract more
consumers. It also helps differentiate the organization from others by stating its values
and the quality of their products. The move could help gain a lot of new users who would
boost the organization’s finances. Therefore, it is a critical area which the management
should highly consider.
Separate from the chart, I have to address the professors comments below for, ECommerce Competition, Diversification and Marketing. This is a paper so I don’t
need to type the questions and then answer them. I need something written out that
addresses the questions below.
So for clarity, I need 3 separate paragraphs 1 for E-Commerce Competition,
another for Diversification, and another for Marketing. Each paragraph should
address the questions below. Also in the paragraph for Ecommerce competition, I
need the comment the professor left in the graph addressed.
This is a serviceable chart. You also need to supplement it with a narrative to provide
more detail and background (see the questions raised above) to your recommendations.
You also need to include some information such as: 1) How much do you think it would
cost to do these things and what kind of benefit should the company expect by doing this?
2) Does the company have the ability to implement these ideas as it currently stands or do
they need to get additional resources to have a successful implementation? 3) what do
you think is a reasonable timeline to have the suggestion fully up and running?

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