Using the value chain analysis framework evaluate how a brand or a company of your choice has been able to enhance its competitive advantage in its global operations.The Key points includes:- A discussion of the value chain concept – its meaning, purpose, merits, weaknesses, if any;- Applying value chain analysis to the global operations of the brand / company chosen;- Identifying the specific areas along the chain where clear competitive advantages have been gained,- Providing a conclusion – upon reflection of the research undertaken in your opinion, how useful is value chain analysis for managers; and finally- Proposing recommendations: any suggestions you might have to make value chain analysis more useful to managersThe report must have the following: – Executive Summary: (150 words) Summary of your report, including key recommendations. – Introduction: (250 words) (A very good introduction with clear aims and objectives that interpret the question accurately.) i. what are the aims and objectives of the report are? ii. what the report will cover and why? iii. How the report is structured? – Discussion: (2700 words) i. Research (A wide and relevant choice of literature presented with a well argued narrative. Impressive breadth & depth of research. Clear conceptual framework(s) applied.) A discussion of the value chain concept – its meaning, purpose, merits, weaknesses, if any; ii. Analysis (A very good, critical and focused evaluation and synthesis; a convincing argument presented in answering the question fully.) Applying value chain analysis to the global operations of the company of your choice; Identifying the specific areas along the chain where clear competitive advantages have been gained,- Conclusion (250 words) (A very good conclusion – clear, concise, and relevant; connected to the stated aims and objectives. The report aim and objectives Draw together the main points from your analysis of literature. Upon reflection of the research undertaken – in your opinion, how useful is value chain analysis for managers;- Recommendation (300 words) Any suggestions you might have to make value chain analysis more useful to managers. Clear and practical recommendations that emerge from the findings and the conclusion. – References ** The chosen company must be established from 2000 and above. ** The Word Count = 3500 words Only.** A minimum of 10 peer reviewed academic sources is required. ** In-text Citations and Referencing Using Harvard Style.
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