Wedding insurance marketing paper

Hi, I’m currently working on a marketing paper about wedding insurance for my marketing class. Here’s some information about my company.Our company name: Honey Cover InsuranceOur coverage: A) Event Cancellation: Cancellation or postponement of your wedding or event due to family illnesses, severe weather, military deployment, ect.B) Special Coverage: Insures your wedding rings, dress, tuxedos, gifts, photographs and more.C) Wedding Liability Insurance: Liability Insurance is an optional coverage that can provide coverage for bodily injury, property damage and personal injuries to third parties at the location of your event.I need some help on these parts…1) Introduction of wedding insurance, our company, and history of wedding insurance (about 3 pages long, double spaced)For wedding insurance history, see attached file (History_of_travelers_wedding_insurance.pdf)2) Analysis on wedding claim data 2011~2015 (About 3 pages long, double spaced)I have attached a file (Wedding_claim_data_travelers.pdf).And this is the press release from the Travelers: http://investor.travelers.com/file/Index?KeyFile=3…3) SWOT Analysis (About 4 pages long, double spaced)I need you to write this part based on below list…Strengths1. Specializing in wedding insurance allows out company to offer a more comprehensive product.2. Wedding insurance in not subject to changing government regulations unlike health and auto insurance.3. Wedding insurance is a one-time purchase unlike policies that require periodic, making it more a palatable payment for potential customers.Weaknesses1. Younger couples may not want to spend more than necessary for their wedding.2. The average wedding already costs $35,329. Young couples may not prioritize adding more expenses.3. Since wedding insurance is a one-time payment, long term customers are not part of our business strategy.Opportunities1. Since wedding insurance is rarely advertised, this is a great opportunity for us to advertise wedding insurance to our target market.2. Expansive presence on social media allows penetration the millennial market segment.3. More people can become aware of financial coverages that can be provided on their wedding day.Threats1. Increasing expenses and lower profit margins have a more significant impact on smaller agencies.2. Furthermore, stiff competition within the insurance industry can threaten the bottom line.3. The market segment of millennials are displaying a downward trend of marriages compared to previous generations.
wedding_claim_data_travelers.pdf

history_of_travelers_wedding_insurance.pdf

Don't use plagiarized sources. Get Your Custom Essay on
Wedding insurance marketing paper
Just from $13/Page
Order Essay

Unformatted Attachment Preview

MAKES
UREYOURMARRI
AGE
GETSOF
FTOAGOODS
T
ART
.
S
e
ewha
tc
a
us
e
sc
os
t
l
ywe
ddi
ngg
l
i
t
c
he
s
.
WEDDI
NGCLAI
MS
2
0
1
1-2
0
1
5
%
2
At
t
i
r
e
%
7
Ot
he
r
%
6
%
1
0
Mi
l
i
t
a
r
y
de
pl
oy
me
nt
%
1
6
We
a
t
he
r
i
s
s
ue
s
%
2
9
3
0
%
I
l
l
ne
s
sor
i
nj
ur
y
Ve
ndori
s
s
ue
s
*St
a
t
i
s
t
i
c
sc
ompi
l
e
df
r
omT
r
a
v
e
l
e
r
si
ns
ur
a
nc
ec
l
a
i
ms
r
e
?e
c
t
i
ngt
hec
os
t
l
i
e
s
tc
l
a
i
msf
r
om2
01
1
2
01
5
Pr
ope
r
t
y
da
ma
ge
YEARS
A worry free wedding has a good ring to it.
At Travelers, we’ve spent the last 10 years vowing to do what we can to insure
everyone’s happily ever after. Even if things go wrong, your wedding can still be all
that you dreamed of with the Wedding Protector Plan® underwritten by Travelers.
2007
Nearly 2.2 million
couples got married .1
That same year, we began
walking down the aisle with
couples facing circumstances
beyond their control.
2012
Nearly 1 in 4
ceremonies were
destination weddings.2
Events like Superstorm Sandy
showed up uninvited
and changed the course
for couples on
their special day.2
2008
The economy
was in trouble.
2010
Some soldiers were
deployed just before
their special day.
Our plan covered
their change of date.
2016
CLOSED
When vendors suddenly
went out of business
without notice,
we were there to help
with lost deposits.
The average cost
for a wedding venue
was over $16, 000.3
That’s a lot to lose
if the venue suddenly
closes its doors.
2017
We’ve arrived at our
“tin” year anniversary.
In sickness and in health,
we’re still going strong.
You are cordially invited
TO LEARN MORE AT PROTECTMYWEDDING.COM.
travelers.com
The information provided is general in nature. Whether a particular loss is covered depends on the specific facts and the provisions, exclusions and limits of the actual policy. Nothing here alters the terms
or conditions of any of our policies. You should read the policy for a complete description of coverage. © 2017 The Travelers Indemnity Company. All rights reserved. Travelers and the Travelers Umbrella
logo are registered trademarks of The Travelers Indemnity Company in the U.S. and other countries. Sources: 1National Center for Health Statistics https://www.cdc.gov/nchs/nvss/marriage_divorce_tables.htm; 2The Knot 2012 Real Weddings Survey http://www.prnewswire.com/news-releases/theknotcom-and-wed-dingchannelcom-reveal-results-of-largest-wedding-study-of-its-kind-surveyingmore-than-17500-brides-195856281.html; 3The Knot 2016 Real Weddings Survey https://www.theknot.com/content/average-wedding-cost-2016

Purchase answer to see full
attachment

GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15