Write a positioning strategy for the business attached in this question.

800-1,000 words – Attached is the outline of my business plan.To prepare your plan’s positioning strategy, consider competitors in the market, and decide how your company’s product should be positioned for the following:Brand building opportunitiesBrand optimization opportunities with your target marketsTo assist with other marketing and promotional strategies in the futureVisit http://mystrategicplan.com/resources/how-to-write-a-positioning-statement/ for additional research on the topic.Write your positioning strategy. Include information about how you will differentiate the product in the marketplace. Include the following in your strategy:A positioning statementRemember to restate your target customers, their wants and needs, and how the product or service meets those wants and needs.The positioning strategy should include information about the following:Product differentiation. How is your product different in its features, such as quality, performance, and reliability? Consider customer aftercare differentiation. This includes opportunities that the company offers with services that complement the initial purchase of the core product. Add notes about customer service information including the employees who work for the company that interact with the customers.Channel differentiation. The channel differentiation represents how easy it is to communicate with the company when ordering additional parts (e.g., service repair, warranties, and more).Image differentiation. Image includes the product’s identity and image in the marketplace. Image is about how your customers and market view the company and its products. The company’s image can include its value proposition, the brand’s personality, and its influence to persuade the customer to buy. It also makes the product stand out from its competitors.
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Marketing Management Fundamentals
Section 1: Executive Summary
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The Origins of Africa, is the name of my company so far. I will have the local Africans
work in the factory, located in Africa. Helping families earn a living and beat poverty.
Making beautiful fabrics that are universal to life. There are also opportunities to adopt
families and to donate to families in need. 25% of all profits go to the African
community. Helping them gain food, clean water, and health needs.
Section 2: Target Customers
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Everyone is my target customer. Any age and any gender
Clothing makers
Blanket makers
People who sew materials or crafters
Intended to comfort your children
College students looking to make a difference
Young adults and teenagers
Section 3: Unique Selling Proposition (USP)
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Fabrics made by the community of Africa
Helping the country and people of Africa
Using part of the profits to help the community
An opportunity to adopt a family in need in Africa
Section 4: Pricing and Positioning Strategy
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Affordable prices
Variety of higher quality fabrics for more money
Ability to donate money to families in need
Section 5: Distribution Plan
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Buying directly from the website
Also, locally in Arica and surrounding countries
Section 6: Your Offers
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Rewards points for free fabrics or discounts
Buy two, get one free special
Free shipping for orders over $40 USD
Bundle deals
Section 7: Marketing Materials
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My website
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Recycled small brochures in the purchased materials
Flags and signs made from the fabrics
Bracelets for helping the African community
An opportunity to adopt a family in need in Africa
Section 8: Promotion Strategy
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Promoting the wellness of a poverty country
Employee families in need
Pride in helping
Design contests
Word of mouth
Television, radio, internet, event marketing, and so on.
An opportunity to adopt a family in need in Africa
Section 9: Online Marketing Strategy
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Customer service employee to help with the solution
Refunding money for bad experiences or damaged products, along with a new order
Free merchandise for review of the products, good or bad
Section 10 – Conversion Strategy
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Posting reviews from satisfied customers
Posting pictures of the community workers earning a living making the fabrics
Showing what my company does to help the community
Open forum for idea on new products
Section 11 – Joint Ventures and Partnerships
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Partnering in with churches, groups, communities, and clubs
Sponsoring events to help African families
Donating fabrics to families of Africa
Teaming up some name brand clothing stores
Section 12: Referral Strategy
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Referring a friend to adopt a family or child in need, leads to discounts and free
merchandise
Section 13: Strategy for Increasing Transaction Prices
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Creating bulk deals
Adoption for free shipping fees
Loyalty cards for discounts
Section 14: Retention Strategy
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Loyalty programs for limited edition fabrics
News letters and pictures of progress of the community of Africa and their families
The longer a customer buys from my company the more products they will receive
Section 15: Financial Projections
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Promotional expenses
Sales
Profits
Donations

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