I have attached previously completed assignments for the task. It is a business analysis that I am doing for my class. Please read the attachments, and the instructions. I have attached everything that you might need. Business Plan: Begin developing your financing plan. Develop an outline of a break-even analysis by unit and month achieved, and expand on the start up costs you listed in your feasibility analysis by preparing a preliminary list of start up costs. 1-2 pgs, Dbl space, 12 font.The business name for now is “Guiding Footsteps.” Here is the mission statement and vision statement draft with the business name included. FYI only. Thanks.
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Module OL-630 4.2 Journal Milestone Two: Mission and Vision Statements
Guiding Footsteps purpose is to provide the necessary knowledge and education that will lead you to a
path of rediscovery by helping you to reveal the real person you were meant to be. We are dedicated to
teaching healthy eating lifestyles and methods associated with obesity that will be very effective in your
change effort. Our goal is to always strive to demonstrate our best qualities and expertise towards your
success by constantly introducing new and creative ways to add better and healthy choices for a changing
We will show you how to find a roadmap of interventions designed for your purpose in
exhibiting your best (you) image. So as your personal coach, we have heard your request, so let us help
you with putting your best foot forward to becoming a better you.
Our vision is to bring back some level of trust, integrity, acceptance and responsibility to the client by
assisting him in removing the negative beliefs and stereotypes that have kept him locked into a spiraling
cycle of ongoing weight challenges that have prevented him from having a life of healthy living. We are
here to help in eliminating those obstacles that have placed both the young and the old minds on house
arrest due to a life of overeating that has been contributing to a long life of unfulfilling desires and obesity.
In the next five years, we anticipate changing the lives of millions of people who will turn their lives around
by changing the way, they think and feel about themselves which will transfer over to the way they think
and feel about food, health, and their overall status.
In addition, it is our goal to return to every person facing weight issues the control that was lost from early
childhood into adulthood that taught them bad eating habits and bad lifestyle habits, but today are ready
to have this control put back into their hands as the real owners of power. By teaching people how to do
more with less, will allow them to get control of their lives again through various steps of encouragement
and self-discipline techniques for the mind, body, and soul. Therefore, it is time we show people where
their real power is and the ways to heal from the inside out by taking tiny footsteps to satisfy the soul
within and by making better life choices along the way.
So, you have an idea that you think might make a good entrepreneurial venture. How did you
come up with the idea? What trend is prevalent in the marketplace that inspired this idea? There
are four types of forces/trends that help us see new ideas. These are: economic forces,
technological trends, social trends and legal or regulatory forces.
A trend is something that is happening because of the marketplace.
A force is something that happens to the marketplace.
For example: economic and legal or regulatory forces occur based upon the current state of
affairs or a new law/regulation that is implemented.
There is a current social trend to â??Go Greenâ?. This trend started several years ago, and has
created many new opportunities for entrepreneurial opportunities. A technological trend is shown
by watching how quickly technology changes. These changes have become the norm within the
These new forces in turn create the need for new ways to work within the system. If the economy
is bad and people start losing their houses there is an opportunity to capitalize on foreclosures.
An example of a legal force is the mandate for automobile companies to design and make more
efficient cars. Examples of trends, on the other hand, are shown by watching current themes.
By observing these trends and forces, an entrepreneur can come up with many ideas that can fill
the gaps created. Once the idea is identified the next step is to conduct a Feasibility Analysis. A
Feasibility Analysis will help the entrepreneur determine if the idea does not have potential or if
the idea is truly an opportunity. A feasibility analysis the process of determining whether or not a
business idea is realistic. This is accomplished by detailing the following information:
The Concept Statement, which includes detailed information about the:
o Product or service of intended target market
o Benefits of the service or product
o Market position or market niche
o Marketing plan or details about how the product or service will be sold, such a
advertising, website, sales, etc.
The Concept Test, which is accomplished by conducting a survey and/or working with a
focus group. The trend/force research will also help determine how strong the need for
your product service is.
Financial Start-up Costs, which estimate the capital requirements. How much money is
needed to start the business or make the product?
Is this just an idea or an opportunity? Why?
3-2 Course Project: Journal Milestone One: Feasibility Analysis
Journal Milestone One
Over the last few weeks, I have learned so much about becoming an entrepreneur and the
required tools, language and research to form a business. This information is vital to getting off
to a good start as well as understanding why the feasibility analysis is so important in creating a
new business venture. Therefore, when starting a new business venture, one may consider a
Feasibility Analysis to determine if the business idea in mind can endure the test for success.
This process consists of several steps in which a person will want to do first to take the
guesswork out of the equation. For example, the feasibility studies will look at the market trends
and how a product or service fits with those demands. It asks important questions that will rule
out risks upfront to avoid such things as a loss of time, money and disappointments. Therefore,
the evaluation step is crucial to making sure there is an existing market available for the
Also, in conducting this analysis, I must consider the other three components of the
feasibility analysis, such as the industry/market for the product or service being offered? In this
stage, there are three primary issues that a proposed business should consider: Industry
attractiveness, market timeliness, and the identification of a niche market. Some examples of the
industry attractiveness and market timeliness questions would be, what are the demographics of
the potential customers/participants in this industry?
Secondly, I will need to look at the age group in the target market? Look to see if there is
a window of opportunity? How will it bring value to the targeted locations? Who will be the
competition? What are the regulations involved? Also, included, is the Niche market, it allows a
firm to establish itself within an industry without competing against major competitorâ??s head on.
A niche strategy allows a firm to focus on serving a specialized market very well instead of
trying to be everything to everybody in a broad market, which is nearly impossible for a new
entrant. (Scarborough, Cornwell 2015).
Thirdly, is the organizational feasibility analysis which is the step to determine whether
the right resources are in place to sufficiently support the product or service in a marketable and
sufficient way. However, there are two other primary issues to be satisfied on the issue:
management prowess and resource sufficiency. Management prowess deals with the assurance
that the management team has the passion and the expertise to launch the venture and
understands the markets in which the firm will participate.
Finally, is the financial feasibility analysis step which is the most important factor for
considering starting a business. The financial analysis stage is center around the total start-up
and cash needed process for the business, the financial performance of similar businesses and the
overall attractiveness of the proposed venture. Therefore, in this step, a budget must be prepared
to show all purchases and expenses needed to generate revenue and an estimate of proposed
start-up cost that are like already established businesses.
The business will comprise of various life coaching interventions that the adolescents can
consider reducing the magnitude and effect of obesity. Some of the possible mitigations that I
will provide for adolescents suffering from obesity comprise of acceptability, adherence to
physical exercise, monitoring weight, blood sugar level and health-related quality of life. The
coaching session will involve adolescents that are suffering from adolescents and those who have
recovered from obesity-related symptoms. They will be given an opportunity to share their
experiences and let the audience know that it is possible to lead a healthy lifestyle.
Target Market Description
The coaching program target market consists of adolescents and parents who want to lead
a healthy lifestyle. The coaching program targets explicitly the adolescents who have been hit the
negative consequences of obesity. This group is at a higher risk of becoming obese since most of
them are exploring different types of foods that can contribute to obesity. Majority of people in
this age bracket love junk foods and rarely engage in physical activity.
Value Proposition/ Benefits
There are few coaching facilities available. Some of the young adultsâ?? fear attending
coaching facilities because of stigma. The number of coaching facilities is likely to increase
since many adolescents will be aware of their importance. Many youths are motivated to lead a
healthy lifestyle, and the desire for coaching facilities is likely to increase considering the
transient nature of the US population (McGarvey et al., 2004). A coaching center will allow
more adolescents to a learn more about possible interventions concerning obesity. It is an area
that presents a lot of opportunities since many people have not invested in this business.
The program targets the youths aged between 13 and 18 years. Some of the training
facilities that will be used for training are copyrighted, and no any other person can utilize them.
The coaching program will target teenagers in high school. The program will bring students from
different schools, and the victims will be given the opportunity to share their experience with the
rest of the students. The training sessions will not last for more than 40 minutes, and the trainees
shall have a break after every session.
How the Service will be promoted
I will create a website that I will use to reach those who are obese. I will share some of
the healthy living tips through different social media platforms including Facebook, Twitter, and
Myspace (McGarvey et al., 2004). I will also assign a special team that will help in coaching the
students about the need for physical exercise and healthy eating habits. There is a special team
that will deal with physical activity and help student management any stress related to obesity.
The second team will teach the youth about healthy dietary habits.
The primary target group for the product will be adolescents. Before the service is
introduced in the market, they will be undertaken through some of the methods that can be used
to promote healthy living (Conducting a Feasibility Study, 2010). The service is capitalizing on
physical exercise and healthy living habits among the teenagers.
Financial Start-Up Cost
I intend to use $6000 to launch the service and promote to the target market niche. I will
maximize on building relationships to allow me to reach as many teenagers as possible.
Conducting a Feasibility Study. (2010). Retrieved from
McGarvey, E., Keller, A., Forrester, M., Williams, E., Seward, D., & Suttle, D. E. (2004).
intervention. American Journal of Public Health, 94(9), 1490-1495.
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