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can you make sure the following information is included, I’m sorry the instructor added info….I’ll pay more just tell me how much moreWEEK 3 ASSIGNMENT: INTERNAL ENVIRONMENTAL ANALYSISAssess the organization’s internal environment. Chapt.. .3Examine the firm’s entire portfolio of resources and capabilities.The four primary categories of tangible resources are financial, organizational, physical, and technological (see Table 3.1). The three primary categories of intangible resources are human, innovation, and reputational (see Table 3.2).As illustrated in Table 3.3, capabilities are often developed in specific functional areas (such as manufacturing, R&D, and marketing) or in a part of a functional area (e.g., advertising). Table 3.3 shows a grouping of organizational functions and the capabilities that some companies are thought to possess in terms of all or parts of those functions.Capabilities that are valuable, rare, costly to imitate, and nonsubstitutable are core competencies (see Table 3.4). In turn, core competencies can lead to competitive advantages for the firm over its rivals. -Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.Link the strengths and weaknesses from last week’s SWOTT to the analysis of the resources – resources, capabilities and competenciesIdentify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.Relate the PESTL analysis and the five force analysis from last week’s paper to the internal analysis – resources, capabilities and competenciesHow do the competencies overcome negative environmental factors or enhance advantageous environmental factors – This is done by doing a Value chain analysisPerform competitor analysis.Identify top -5-10 competitorsMarket commonalityResource similarityWhen performing a competitor analysis, a firm analyzes each of its competitors with respect to market commonality and resource similarity. The results of these analyses can be mapped for visual comparisons. In Figure 5.3, we show different hypothetical intersections between the firm and individual competitors in terms of market commonality and resource similarity.Assess the structure of the organization and the influence this has on its performance.(Chapt., 11Organizational structure specifies the firm’s formal reporting relationships, procedures, controls, and authority and decision-making processes.Effective structures provide the stability a firm needs to successfully implement its strategies and maintain its current competitive advantages while simultaneously providing the flexibility to develop advantages it will need in the futureThree types: simple, functional, multidivisionalThe simple structure is matched with focus strategies and business-level strategies, as firms implementing these strategies commonly compete by offering a single product line in a single geographic marketThe functional structure supports implementing business-level strategies and some corporate-level strategies (e.g., single or dominant business) with low levels of diversification.The multidivisional (M-form) structure support implementation of related and unrelated diversification strategies, the M-form helps firms successfully manage diversification’s many demands.61 Chandler viewed the M-form as an innovative response to coordination and control problemsDetermine the organization’s competitive position and the possibilities this provides.Competitive positioning: define how the firm will/should “differentiate” its offering and create value for its market. -Which of the four generic strategies should your firm use and why”How do you differ, and how can you position yourself for the best competitive advantage?Are your prices and costs competitive?Do you compete effectively in terms of product or service quality?Are you seen as the vendor of choice? — Why do people seek you out?”Are you growing, losing ground or just holding onto your market share?”Misner, I. (2018). What is your company’s competitive position? Retrieved from http://ivanmisner.com/what-is-your-companys-compet…https://www.coursera.org/learn/uva-darden-foundati…
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Running head: STARBUCKS STRATEGIC ANALYSIS
Starbucks Strategic Analysis
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STARBUCKS STRATEGIC ANALYSIS
Starbucks Strategic Analysis
Starbucks Internal Environment
According to Geereddy (2013), Starbucks Corporation was founded in 1971 in
America, and its headquarters are in Seattle, WA. It is a retailer of specialty coffee across the
world. The company has many employees which approximate 182,000 in its stores which
operates in 62 countries. Starbucks products mix include priced coffee, fresh food items, tea
and other beverages. However, the company sells its products through other channels which
are groceries, licensed stores, and other foodservice accounts. The company also markets its
products through other brand names which Are Tazo, Starbucks VIA, Evolution Fresh,
Verismo and Boulange (Geereddy, 2013).
In analyzing the internal environment of the company, some of the factors which
should be considered include its brand recognition, quality of its products, the company
culture, use of technology in the company and social responsibility.
Brand Recognition
Starbucks has a unique purpose and to make its brand be recognised across the globe,
it has built a place between homes and offices to target large number of customers. The
company offers its customers with a conducive environment where they are able to relax and
enjoy a cool atmosphere as they interact with their friends and business partners. Internet is
also available in Starbucks stores which make customers to be delighted as they surf. People
in different places across the world have recognised Starbucks as a strong brand and
whenever they see its logo they are interested to pass by the company and purchase its
products which are renowned to be quality. The company has been putting more efforts to
offer quality products to its customers to build customer retention. Their coffee is very
famous as it contains delicious flavor and aroma (Geereddy, 2013).
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STARBUCKS STRATEGIC ANALYSIS
Strong Culture
A healthy culture is another factor that makes Starbucks thrive well in its competitive
environment. The company not only focuses on selling quality coffee but also it is more
concerned with its customers and employees. The employees in Starbucks ensure that
customers feel warm and comfortable by making the workplace to have the effect of
aesthetics and functional (Geereddy, 2013). Also, the employees maintain a pleasant
atmosphere within the company by carefully selecting good background music, the right
amount of lighting, comfortable furniture and pleasing colors. Moreover, the company has a
strong creative and innovative culture. The coffee comes in different flavors such as
Frappuccino and Coffee Mocha. There are also different decaf drinks and tea for those people
who do not take coffee. The menu contains different varieties of desserts such as the
chocolate brownie, cheesecake, and scones. The company stores which are in different
countries offer particular products to make sure the tastes of customers in those regions are
catered (Geereddy, 2013).
Use of Technology
Technology is another critical factor that helps Starbucks to form a good relationship
with its customers. For instance, the company has an application called â??Early Birdâ?? whereby
customers can get notification from the app to know when they should go for discounted
coffee. The company is also able to determine customers’ spending habits, tastes, and
preferences by analyzing the customer data in the application (Geereddy, 2013).
Social Responsibility
Starbucks has a substantial corporate social responsibility in different countries. For
example, the company has $5 million education fund in China that helps the poor children. It
has also donated more than $1 million to support teacher training in the rural areas. The
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STARBUCKS STRATEGIC ANALYSIS
company also has been giving funds to semi-arid regions to support water programs
(Geereddy, 2013).
Starbucks Strengths and Weaknesses
According to Lombardo (2017), one biggest strength of Starbucks is that its stores are
located in strategic areas across the globe. The company targets high visibility locations near
universities, retail centers, office buildings and off-highway places. This factor has enabled
the company to access many customers across the globe thus gaining a high competitive
advantage over its rivals. Starbucks stores are designed in a way that appeals the customers
and also reflects on the environments they serve. Great music, Wi-Fi, warm atmosphere and
cool service creates the Starbucks experience which customer enjoys. Starbucks is also
known for experienced employees which serves as the primary assets of the company. The
company treats its employees in a friendly manner and gives them many benefits which in
turn makes the employees motivated to give customers excellent service. Diverse product
mix and customer base loyalty also serve as great strengths of Starbucks (Lombardo, 2017).
Although Starbucks has differentiated its products to cater for different customer
tastes, during economic sluggishness some customers are unable to afford its products and
switches to competitor products which are bit cheaper. This has been a significant weakness
for the company and can be a considerable hindrance to the company growth in developing
countries. The overcrowding of the stores is another weakness for the company as it creates
self-cannibalization in the United States market. This means that there is no long-term growth
for Starbucks in the United States. The Starbucks coffee culture also clashes with those of
other countries thus making it hard for the company to expand internationally (Lombardo,
2017).
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STARBUCKS STRATEGIC ANALYSIS
Most Important Internal Environmental Factor in The General, Industry, And
External Analysis in Relation to Internal Analysis
A company carries out an analysis of the environment to get information that is useful
when coming up with the strategic plan of a company. For a company to have a sustainable
competitive strategy in its industry if the operation, it should carry out extensive research in
both the internal and external environments (Grant, 2016). After obtaining information on the
two environments, a firm designs a strategy that will make it exploit all the opportunities and
know how to deal with the threats and unexpected trends in its operating environment.
Optimizing the internal environment is an essential factor for a company as the firm is
triggered to run its services at optimum levels and build its culture. This factor is integrated
with the whole organization together with its employees and consumers to bring sustainable
competitive advantage for the company (Grant, 2016).
Competitor Analysis
Unlike those old days when Starbucks was competing with small-scale coffee
retailers, the industry has now grown, and the company is facing stiff competition from
prominent organizations (Kumar, 2016). Caribou Coffee which is based in Minneapolis is a
strong competitor of Starbucks as it offers specialty coffee in a speedy service. Caribou
Coffee provides Wi-Fi in their coffee rooms and also offers meeting rooms for rent. A. L.
Van Houtte is another strong competitor of Starbucks in the Canadian region. A. L. Van
Houtte serves around 3,000,000 cups of coffee daily in the North American region. Other
notable rivals of Starbucks are Peetâ??s coffee, Dunkin Donuts and McDonaldâ??s. These
companies are using the strategy of offering quality products at quick service and low prices
thus become strong competitors to Starbucks (Kumar, 2016).
Structure of The Organization and The Influence It Has On Performance
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STARBUCKS STRATEGIC ANALYSIS
According to Meyer (2017), Starbucks has been successful because its organizational
structure grows with the business. Starbucks has a matrix of an organizational structure
divided into four areas which are functional structure, geographic divisions, product-based
divisions, and teams. The functional structure relates to how the business functions in
different departments. Geographic divisions include China and Asia-Pacific, Americas, and
Europe, Middle East, Russia, and Africa. Product based division address product lines while
teams are found at the lowest level in the organization structure to help the company offer
efficient services to consumers (Meyer, 2017). Each structure is very significant for the
company to achieve its strategic goals. When one structure fails, the whole company
performance will be affected.
Competitive Position of the Organization and The Possibility It Provides
Starbucks has maintained its competitive advantage by being competent in product
innovation. Pumpkin spice latte is one of the seasonal favorites in the company that has seen
it gain more customer base. Again, the company is always flexible with customer preferences
hence maintaining its popularity. For instance, the company has weathered well in the tough
tea drinking market in China due to its flexibility (Geereddy, 2013). Starbucks is also very
conscious when it comes to social issues and opens stores even in marginalized areas as
opposed to other multinational companies that focus on big cities. Starbucks program to
support economic development in marginalized regions of America has made it unique from
other companies thus gaining a good reputation. The company does not only focus on
business growth alone but also it acts as a local solution for social change. Due to Starbucks
good culture and corporate image, it makes a lot of profits from its loyal customers to carry
out its operations and open more branches thus maintaining a sustainable growth in the
competitive market (Geereddy, 2013).
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STARBUCKS STRATEGIC ANALYSIS
Conclusion
Although Starbucks has been a market leader in the specialty coffee industry, many
industries in that sector have emerged recently posing an intense competition for the
company. It is therefore essential for the Starbucks management to devise ways on how to
outshine the competitors by differentiating its products. The company also needs to learn
foreign cultures to know the customer preferences before expanding in those markets.
8
STARBUCKS STRATEGIC ANALYSIS
References
Geereddy, N. (2013). Strategic analysis of Starbucks corporation. Harward [Ð?лекÑ?Ñ?онний
Ñ?есÑ?Ñ?с]. â??Режим досÑ?Ñ?пÑ?: http://scholar. harvard.
edu/files/nithingeereddy/files/starbucks_ case_analysis. pdf.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Kumar, K. (2016). An Analysis on Brand Loyalty: A Case Study on Starbucks.
Lombardo, J. (2017). Starbucks Coffee SWOT Analysis. Panmore Institute. Retrieved from

Starbucks Coffee Company SWOT Analysis & Recommendations


Meyer. P. (2017). Starbucks Coffee Companyâ??s Organizational Structure. Retrieved from

Starbucks Coffee’s Organizational Structure & Its Characteristics



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