Discussion

Identify an example of each of the following terms: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. Discuss a time when you decided against purchasing something that was priced the lowest. What factors went into your decision to pay the higher price? For what product would these factors not influence your purchase decision?All cited information and references must be in APA format. This is not an essay. Please keep it short
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UNIT VI STUDY GUIDE
Pricing Strategy
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
5. Examine an organization’s pricing strategies.
5.1 Research examples of premium pricing, penetration pricing, economy pricing, psychological
pricing, and promotional pricing.
7. Explore factors that influence promotional strategies.
7.1 Compare and contrast factors that influence promotional strategies for each of the five pricing
strategies.
Reading Assignment
In order to access the following resources, click the links below. Note: The transcript for each video is
available to view and/or print by clicking on the â??Show Transcriptâ? tab on the right side of the video page.
You are only required to view the following portion of the video below: Segment 28 titled “Pricing” (2:27 in
length).
Business2Learn (Producer). (2011). Starting a salon: The startup experience [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=47846&loid=139611
You are only required to view the following portion of the video below: Segment 12 titled “Supermarket Pricing
Stretegies” (2:01 in length).
Cambou, D. (Executive Producer), & Jones, R. (Writer & Producer). (2006). Modern marvels: Supermarket
[Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=42910&loid=103061
You are only required to view the following portions of the video below: Segments 2 titled “The Second P:
Pricing” (3:03 in length) and 3 titled “Price Elasticity and Pricing Strategies” (5:19 in length).
Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). The four P’s, part 1: Product and pricing [Video
file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=10142
You are only required to view the following portion of the video below: Segment 5 titled “Pricing Strategies”
(2:02 in length).
Pearce, M. (Director). (2009). The four P’s: Marketing strategies [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=41111&loid=88030
BBA 3201, Principles of Marketing
1
You are only required to view the following portion of the video below: Segment
2 titled
“Pricing
the Product or
UNIT
x STUDY
GUIDE
Service” (4:25 in length).
Title
Walko, D. S., Kloza, B. (Executive Producers), & Dimoff, D. (Director). (2011). Managing your business:
Prices, finances, and staffing [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=42251&loid=116112
You are only required to view the following portion of the video below: Segment 10 titled “Airline Ticket
Pricing” (4:33 in length).
Weitzner, M., & Greenberg, P. (Producers). (2006). Inside American Airlines [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=39098&loid=58240
Additional Reading Assignment:
In order to access the following resource, click the link below.
Monger, B. (2012). Pricing strategies and policies. Retrieved from
Pricing Strategies and Policies
Unit Lesson
Click here to access the Unit VI Lesson presentation. (Click here to access the PDF version of this
presentation.)
BBA 3201, Principles of Marketing
2
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