Introduction and Broad Strokes of the Expansion Plan

For this first milestone, you will provide an overview of the company you have selected and a brief analysis of both the domestic and the prospective foreign market you are proposing the company expand to, and you will analyze the microeconomic and macroeconomic factors and exchange rate factors that must be considered as the company seeks its expansion. I would my company to apple
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INT 620 Milestone One Guidelines and Rubric: Introduction and Broad Strokes of the
Expansion Plan
Overview: For this first milestone, due in Module Three, you will provide an overview of the company
you have selected and a brief analysis of both the domestic and the prospective foreign market you are
proposing the company expand into, and you will analyze the microeconomic and macroeconomic
factors and exchange rate factors that must be considered as the company seeks its expansion.
Prompt: First, review the required resources provided in the first three modules of the course. Using the
Final Project Template, write a paper and submit under the Final Project Milestone One section.
The following critical elements must be addressed:
â?¢
â?¢
ï?· Introduction: This section of the analysis paper is an opportunity to add context about the
company and country you selected to make the focus of this paper. You may explain a specific
product that is being launched or relaunched in the global market; that information would also
be included in this section. Note: Refer to the Module One Short Paper: Final Project Company
Selection and Preliminary Recommendations to assist you in completing this section.
1. Justify your company selection. Describe your selected company: its country of origin
(headquarters), its business, and the industry it is in. As a reminder, the company should
be publicly-listed and have financial statements listed with the SEC; the company should
also be multinationalâ?? that is, it does business in foreign currency and hedges its
foreign currency risks.
2. Justify the country into which your company will expand. Explain why your selected
company wishes to expand to this country. Keep in mind the following: try to select a
country where the product is not currently sold; you can select any country as long as
you can clearly justify your reasoning. In some cases, it might be hard to find a country
that the company does not have any presence (e.g., McDonaldâ??s). In this case, try to find
a country without a specific product the company has on the domestic market.
ï?· Section 1: Broad Strokes of the Expansion Plan. In this section of the paper, you will
explain the impact a variety of factors have on a company when expanding into global markets.
Explaining these factors will prepare you to address the risk factors they create.
1. Describe the microeconomic and macroeconomic factors in the domestic market.*
2. Describe the microeconomic and macroeconomic factors in the prospective global
market.*
3. Analyze the exchange rate regime in both domestic and prospective global markets. For
example, do they have a fixed exchange rate or floating
rate? Is it determined based on basket of currencies, etc.?
4. Explain how changes in economic factors impact exchange rates. One example of an
economic factor is inflation. If domestic inflation increases,
what would happen to the exchange rates? Use your particular foreign market to
demonstrate. Be sure to consider other economic factors
besides inflation in your answer.
5. Analyze the financial impact of exchange rate movements on a corporation. For
example, if a U.S. multinational corporation is selling its good in
a different market and the U.S. dollar strengthens, how would that impact the
corporationâ??s finances? Would there be less or more revenue?
6. Explain the main risks and benefits of the proposed expansion. In other words, how
would the company benefit from going into this particular
market and what risks could it face from a financial point of view?
*Note: In describing the microeconomic and macroeconomic factors, be sure to refer to the table in the
Final Project Template, which provides a quick summary of differences between microeconomics and
macroeconomics. An excellent resource to use for research of these factors is the CIA World Factbook
(also listed in the Module Three resources).
Be sure to reference the required resources in Modules One, Two, and Three to support your responses.
Incorporate instructor feedback from the Module One short paper task into this milestone.
Rubric
Guidelines for Submission: This milestone should be submitted as a Word document, 3â??4 pages in
length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition
of the APA manual for formatting and citations.
Critical
Elements
Introduction:
Company
Selection
Introduction:
Country
Section 1:
Factors in the
Domestic
Market
Section 1:
Factors in the
Prospective
Global Market
Section 1:
Exchange Rate
Regime
Proficient (100%)
Justifies company
selection with
sufficient detail
Justifies the country
into which company
will expand, and
justification is clear
and complete
Describes the
microeconomic and
macroeconomic
factors in the domestic
market
Describes the
microeconomic and
macroeconomic
factors in the
prospective global
market
Analyzes the exchange
rate regime in both
domestic and
Needs Improvement (70%)
Not Evident (0%)
Value
Justifies company selection but reasons are Does not justify
incomplete or unclear
company selection
11.5
Justifies the country into which company
will expand but reasons do not actually
support the expansion or are stated
incompletely or unclearly
11.5
Does not justify the
country into which
company will expand
Describes the microeconomic and
Does not describe the
macroeconomic factors in the domestic
microeconomic and
11.5
market in a cursory, incomplete, or unclear macroeconomic factors
manner
in the domestic market
Describes the microeconomic and
Does not describe the
macroeconomic factors in the prospective microeconomic and
global market but the factors described are macroeconomic factors 11.5
not the most important ones to consider, in the prospective
or description is incomplete or unclear
global market
Does not analyze the
Analyzes the exchange rate regime in both
exchange rate regime
domestic and prospective global markets,
in both domestic and
11.5
prospective global
markets
Section 1:
Explains how changes
Changes Impact in economic factors
Exchange Rates impact exchange rates
Analyzes financial
Section 1:
impact of exchange
Financial Impact rate movements on a
corporation
Explains the main risks
Section 1: Risks
and benefits of the
and Benefits
proposed expansion
Articulation of
Response
Total
Submission has no
major errors related to
citations, grammar,
spelling, syntax, or
organization
but analysis is cursory, incomplete, or
unclear
prospective global
markets
Does not explain how
Explains how changes in economic factors
changes in economic
impact exchange rates but explanation is
factors impact
cursory, incomplete, or unclear
exchange rates
Analyzes financial impact
of exchange rate
movements on a
Does not analyze financial impact of
corporation, but analysis
exchange rate movements on a
does not include the most
corporation
important impacts or is
otherwise unclear or
incomplete
Explains the main risks
and benefits of the
proposed expansion but
explanation does not
Does not explain the main risks and
include all the main risks benefits of the proposed expansion
and benefits or is
otherwise incomplete or
unclear
Submission has major
errors related to citations,
Submission has critical errors related to
grammar, spelling, syntax,
citations, grammar, spelling, syntax, or
or organization that
organization that prevent
negatively impact
understanding of ideas
readability and
articulation of main ideas
11.5
11.5
11.5
8
100%

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