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TAKE HOME FINAL EXAM
DR NESLI DUDA
Total: 100 points
TOTAL: 3 PAGES
2 BONUS QUESTIONS
STRICT DEADLINE: MAY 18 2018 1:00 pm PST NO EXCEPTIONS
ANSWERS TO BE UPLOADED ON BLACKBOARD
MAY 15 2018
2 sections to be answered in the same order the questions are asked.
Place your name, last name and id number on the top left hand
corner of your answer sheet.
Sections are A1-A3, B1-B2
Provide your answers on a blank word document and submit that ONLY.
BRIEF answers are REQUIRED, Single spaced answers are required.
EVERY REDUNDANT INFORMATION WILL RESULT IN A 0.5 points
Rest your answers NOT on intuition, hearsay etc. BUT on the book
If you apply other respectable sources to answer the exam questions
make sure to apply appropriate citation rules
If you direct quote use quotation marks and include the citation in a
parenthesis and include a references page (use the APA style)
Any plagiarism will end with an F in the course
Below the exam questions you will see 2 bonus point questions. They
need to be answered precisely.
A) Please define â??spammingâ? in Internet search engines. Describe one example of
spamming and suggest a way to detect it. (10 points)
B) Please present an architecture and its related technical components for creating a
B2C (business to customer) product storefront. Choose and describe your own
product or service. (10 points)
C) Please describe the similarities and differences between an Internet search
engine (e.g., Google) and a B2C product storefront (e.g., Amazon.com). What are
the roles of data mining for both applications? (10 points)
A) What do WE mean by system design? ( 5 points)
B) Describe security and control issues in MIS.(5 points)
C) What is meant by the conceptual design of MIS? (5 points)
Discuss various steps involved in the conceptual design of a system
The chairman and the president of a large banking system were frustrated with the
information system of the bank. They observed that there were computer based
systems for transaction systems, operation reports and control reports. However
there was no system computer support system for supporting the strategic
A) What are the information requirements for an information system for that bank?
B) What hard and software support might be used to develop the system and
CASE: Morgan Stanley was established in 1935, and in 1997 merged with retail
brokerage firm Dean Witter Discover and Co to become a global financial services
organization that employed more than 53,000 people in over 600 countries including
Australia. Institutional Securities, Asset management, Retail Brokerage and Discover were
the four segments of Morgan Stanley. The merger altered the working environment of
Morgan Stanley and created a divide in employee acceptance of the Retail brokerage
It did not integrate well with the firm partly due to the information systems being
different to the rest of the company. Under CEO Philip Purcellâ??s management, Morgan
Stanleyâ??s infrastructure and systems did not grow with the needs of employees and
customers, nor did it apply future technologies to their current systems, itâ??s focus was
reducing overheads to maximize profits in the short term. Many brokers resigned, taking with
them valuable portfolios and profits. In June 2005 Purcell resigned, and John Mack provided
The firm then began to change its information systems and provide better services
for clients, which saw stronger ethos and integrity within the employees. The new leadership
at Morgan Stanley instigated change, and the realization that the Company must grow to
keep up with the competition in the financial services industry. Not only did technology need
overhauling within all the segments, but management and organizational changes were also
required. Some of these changes were the renaming the Retail Brokerage division to Global
Wealth Management Group and hiring James Gorman with a budget in 2006 to invest over
$500 million. It was also forced to make a significant upgrade to its website.
Prior to 2005 Morgan Stanley had no economic advantage, now with changes
implemented in a competitive industry such as this Morgan Stanley’s strength of employees,
global product range and leading market share for Institutional Securities, Global Wealth
Management and Asset Management has the firm making strong profits.
A) Evaluate Morgan Stanleyâ??s business using the Competitive Forces Model (aka
Porter`s 5 forces model) (10 points)
B) Why did Morgan Stanley underinvest in Information Technology? (10 points)
A) Describe a system security program, that ought to be established by an
Information Systems Department and the goals of this kind of program (10 points)
B) What are the operational activities associated with managing information systems
operations, including the activities of managers and the Chief Information Officer (CIO)? (10
1- Please solve the below simultaneous move game i.e. find the Nash equilibrium of the
game. You may receive credit only if you walk the reader through the steps that lead
you to find the solution. Is this the solution you expected using your intuition? (7.5
2- Please find the Nash equilibrium for the below sequential game explain your steps to the solution to
receive credit. (7.5 points)
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