Market Research Case Study Worksheet

Complete the attached worksheet. Worksheet is download below. This next class is Marketing Research.
mkt441_r5_market_research_case_study_analysis_worksheet_week2.doc

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Market Research Case Study Analysis
MKT/441 Version 5
University of Phoenix Material
Market Research Case Study Analysis
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
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Primary
Secondary
Qualitative
Quantitative
Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
Research Method
Analysis as related to business situation
Copyright © 2016 by University of Phoenix. All rights reserved.
1
Market Research Case Study Analysis
MKT/441 Version 5
Compare the use of observational versus experimental research for the business situation in a total of
350 words.
Pros
Cons
Observational Research
Experimental Research
Explain in 175 words which type of research method would work best for the selected business situation.
Copyright © 2016 by University of Phoenix. All rights reserved.
2
Market Research Case Study Analysis
MKT/441 Version 5
References
APA-formatted citation
APA-formatted citation
Copyright © 2016 by University of Phoenix. All rights reserved.
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