Attached are previous papers submitted on the business. The business is a food truckWrite a one page overview of
your plan for the startup funds and working capital strategy for your
business plan. Remember, you will take feedback from all submitted
portions of your plan, revise, and then submit the final business plan
in Week 9.Write a one (1) page paper in which you: Describe what startup funds and working capital are.Propose a method for obtaining the necessary funds for your business.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include
a cover page containing the title of the assignment, the studentâ??s
name, the professorâ??s name, the course title, and the date. The cover
page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine the process of developing a business plan and setting up the company.Analyze money sources for finding and managing funds.Determine the most effective communication process to present the business to investors.Use technology and information resources to research issues in entrepreneurship.Write clearly and concisely about entrepreneurship using proper writing mechanics.
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Running Head: TARGET MARKET SEGMENT
Target Market Segment
Intro to Entrepreneurship
May 6, 2018
TARGET MARKET SEGMENT
The primary target market segment for my food truck business offering healthy foodstuff
is the college campus. I selected the college campus as my target market because the college
students like buying packed food due to the convenience and lack of time to prepare their own
food (Philips, 2014). Therefore, my healthy foodstuffs will provide an alternative quick food for
the students who would like to save as much time as possible to dedicate themselves to their
studies. I also selected the college campus as the target market because there is a ready market
for my healthy foodstuffs. The large student population offers a good customer segment due to
their lifestyle, eating habits, tastes, and preferences as well as their social and economic status
(Myrick, 2014). Finally, I selected this target market because it is a preferable target market that
remains unexploited by the existing food outlets. This gives me an opportunity to fill the gap in
the market and offer my healthy foodstuffs.
My secondary target market segment is the streets along the college campus. This target
market segment is preferable for my food truck business because the majority of those who walk
along the area would wish to buy packed foodstuff for their lunch. I also see a potential in this
target market to trap the impulse buyers who would wish to buy the healthy foods as opposed to
readymade food in the local food outlets and hotels (Thomas, 2015). The streets along this
campus avenues is also a potential target market with a potential of attracting the buyers who buy
healthy foods occasionally for fun, passion, leisure and refreshment purposes. The streets also
offer a strategic location for attracting both the college students and the people living in the
neighborhood to buy my healthy foodstuffs.
TARGET MARKET SEGMENT
Myrick, R. (2014). Running a food truck for dummies.
Philips, A. (2014). The complete idiot’s guide to starting a food truck business. New York:
Thomas, E. (2015). How to start a home-based food truck business. Guildford, Ct: Globe Pequot
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