Strategic Management Case Analysis Part 2

I just need step 11 and 12. Not more than 125 words. Please see the prior submission of apple company. Strategic Management Case Analysis Part 2: Summary 1Unsatisfactory0.00%2Less than Satisfactory74.00%3Satisfactory79.00%4Good87.00%5Excellent100.00%100.0 %Content 70.0 %Summary and FindingsA summary that describes the best way to address the selected aspect of the strategic management process is not includedA summary that describes the best way to address the selected aspect of the strategic management process is included but lacks any discernible overall purpose or organizing claim. Partially relevant data is used to support findings.A summary that describes the best way to address the selected aspect of the strategic management process is included. The summary is apparent and appropriate to purpose. Mostly relevant data is used to support findings.A summary that describes the best way to address the selected aspect of the strategic management process is included. The summary is descriptive and reflective of the arguments and appropriate to the purpose. Relevant data is used to support findings.A summary that describes the best way to address the selected aspect of the strategic management process is included. The summary purpose is clear and serves as the foundation for a plan to achieve the purpose. Relevant data is used to support findings and illustrates a deep understanding of the subject.20.0 %Argument Logic and ConstructionStatement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources.Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.Writer is clearly in command of standard, written, academic English.5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)Sources are not documented.Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.Sources are documented, as appropriate to assignment and style, and format is mostly correct.Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.100 %Total Weightage


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Strategic Management Case Analysis
Strategic Management Case Analysis
This is a CLC assignment.
This assignment provides an opportunity to practice applying strategic management concepts.
Refer to â??Part 6: Strategic Management Case Analysisâ? in your textbook. Each team is
responsible for selecting a case from the following list:
Krispy Kreme
Wynn Resorts International
Jet Blue
Artic Cat
Ford Motor
Taser International
Note: The instructor will assign each student to a team. Exchange team member information in
order to work together throughout the course on this assignment.
Reminder: Please continue working on these assignments during topics that do not have
Part 1: Action Plan and Calendar of Events (Topic 2)
Select a case from â??Part 6: Strategic Management Case Analysis.â? First, identify the key issue(s)
in the case and then identify a particular aspect of the strategic management process that your
analysis will focus on which can include the following:
Identify and evaluate the organization’s existing vision, mission, objectives, and
To propose and defend specific recommendations for the company.
To develop an industry analysis by describing the competitors, products, selling
techniques, and market conditions in a given industry (from textbook).
Next, create an action plan that details how you will conduct the case analysis including
assigning roles and tasks to specific project members. The action plan should include a calendar
of events with specific team members assigned to tasks. An Executive Summary is a required
deliverable in your calendar of events. Please note the Executive Summary is not due until Topic
7; however, your action plan will help inform the Executive Summary.
© 2016. Grand Canyon University. All Rights Reserved.
While APA format is not required for the body of this assignment, solid academic writing is
expected, and documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success Center.
Part 2: Summary and Outline (Topic 4)
Part 2 is designed to draft your executive summary with exhibits. Refer to Steps 1-12 outlined in
your textbook. Develop the best way to addresses the selected aspect of the strategic
management process that the team chose to focus on in Part I. Identify and apply the tools
needed to complete your analysis. Find outside resources and information to help authenticate
your analysist. These tools will be featured as exhibits in your Executive Summary that is due in
Topic 7.
Provide a 300-500 word summary and outline of your findings including three to five sources.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Part 3: Executive Summary with Exhibits (Topic 7)
Write a 500-750-word Executive Summary with Exhibits.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Running head: Apple Company Analysis
Apple Company Analysis
Apple Company analysis 2
Introduction and analysis
This Apple case study is meant to present diverse issues relating to the existence of the company
particularly its operations. For example, the organizational culture of Apple has both mission and
vision. This indicates that it has a very wide path for growth in future. In addition, this shows
that the organization has got great ambitions for future aspirations which make its plans for
capital expansion possible. The basic aspect of any organization lies in its structure. The
existence of a clear mission and vision in a company ensure that it does not have a blank mark
due to its nature. Due to the fact that Apple is not franchised company, this shows that its
likelihood of quality control which will bring good impacts to the organization at the end. The
other effect of this is that both reputation and profit scale of the organization will improve. This
case, this situation to continue requires that there should be solidification of the organizational
culture because of the established vision and mission statement.
Being a global electronic dealer in the world, there are several fragmentations that accrue to the
organization in relation to the adopted small operators. In relation to this, there is need to call for
continued innovative services for the organization to achieve a competitive advantage. This will
in return enhance its critical experience. Despite this situation, the organization has however
made milestones when it comes to ensuring that there are security protocols that have been
instituted in relation to the unlocking of room doors and in accessing the account from mobile
services. However, the company needs to put more efforts in ensuring that the adopted policies
have been adopted. This will in return ensure the establishment of a competitive edge. There is
also a need to come up with strategies that will see minimum wage earners being under massive
tips from the company so as to equalize their eagle earnings. This will be a good basement upon
which sustainability can be pegged on.
Apple Company analysis 3
There is also a need to undertake a financial review for this entire process especially on the need
to have financial performance, acquisitions, mergers and growth plans. However, Apple
Company has been recording a plummeting degree of its revenue. There are areas however that
recorded a dismal performance. In line with this situation, there is a need to conduct a
comprehensive analysis to enhance maximization of its available resources. Basically, external
factors like economic, political, ethical and cultural have an effect on the financial performance
of the company. This means there is need to focus on the exchange rate and the currency values.
Apple Mission Statement
â??Apple designs Macs, the best personal computers in the world, along with OS X, life, iWork
and professional software. Apple leads the digital music revolution with its iPods and iTunes
online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App
store, and is defining the future of mobile media and computing devices with iPad.�
The mission statement of the company is very specific when it comes to indicating what it does
and what it intends to do in future. It has also provided details about certain lines of products so
as to show its current condition. The future actions of the company have also been mentioned in
Vision statement
â??We believe that we are on the face of the earth to make great products and that’s not changing.
We are constantly focusing on innovating. We believe in the simple, not the complex. We believe
that we need to own and control the primary technologies behind the products that we make and
participate only in markets where we can make a significant contribution. We believe in saying
no to thousands of projects so that we can really focus on the few that are truly important and
Apple Company analysis 4
meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which
allow us to innovate in a way that others cannot. And frankly, we donâ??t settle for anything less
than excellence in every group in the company, and we have the self- honesty to admit when
weâ??re wrong and the courage to change. And I think regardless of who is in what job those
values are so embedded in this company that Apple will do extremely well.�
The vision statement is detailed considerably. It is meant to reflect at the organization’s
comprehensive approach in ensuring its continued success and growth. The statement
enumerates various major points like emphasizing on innovation, which has the impact on its
innovation strategy. This vision statement also specifies simplicity of the organization. This is
very critical in how it approaches product development and design.
Objectives and strategies
Continue to create products that are groundbreaking
Having a great team building culture along with a strong research and development teams
Expanding its national wide chain globally
Placing stores in large markets and expanding outwardly on the basis of population and product
Apple Company analysis 5
Pricing strategically while attempting to gain a significant market share
Pricing all products strategically at the top of market price base relying on quality and brand in
order to offset differentials in price
Building hype and anticipating new and upcoming products
Using annual conferences and events to release information about their new products before
hitting the market.
Increasing its network of distribution
Incorporating low-end market segments in its sales
Lowering of the selling prices and creation of low-end products
Apple uses exclusivity in its distribution. It carefully selects authorized sellers of its products.
This limits its market reach in as much as they have control of the product distribution
On the second and third recommendation, the market is mostly made up of middle and lowincome earners which are the majority population. Incorporating this population through
lowering of its prices or creation of products that fit their income means a larger market for
Apple bringing more revenues to the company.
Apple Company analysis 6
Kraft, C. (2012). User experience innovation. New York: Apress.
MuÌ?ller, C. (2010). Apple’s approach towards innovation and creativity: How Apple, the most
innovative company in the world, manages innovation and creativity. MuÌ?nchen: GRIN

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