SWOTT Analysis

Conduct an internal and external environmental analysis for your proposed new division and its business model.Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
Include the SWOTT table in your submission.
External forces and trends considerations:
Industry Changes
Legal and regulatory
Competitive analysis

Internal forces and trends considerations:
Processes and systems
Strategic capabilities
Intellectual property

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Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Identify economic, legal, and regulatory forces and trends.
Critique how well the organization adapts to change.
Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Discuss the primary internal organizational considerations for the development of a strategic plan.
Identify the major issues and/or opportunities the company faces based on your analysis.
Format your assignment consistent with APA guidelines.

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Strategic Plan Part 1: Proposal of a New Division
Jacqueline Ewings
May 15, 2018
Nina Nelms
Strategic Plan Part 1: Proposal of a New Division
In a rapidly changing business environment, strategic planning is crucial for a company
to gain competitive advantage in the industry within which it operates. The company mission,
vision, and values are fundamental in influencing the strategic direction that the company takes
and should be incorporated throughout the entirety of the strategic planning process. Executives
in an organization should assess the shareholderâ??s needs, customer preferences and employee
issues to ensure that the strategic decisions are made to fulfil the distinct needs of various
stakeholders. To ensure that strategic objectives are achieved, it is imperative that a mission and
vision statement are formulated to be the foundation of the managementâ??s choices. For the
present project, the new division proposal for Samsung Electronics will focus primarily on
mobile repair (Suh, Derick Sohn & Yeon Kwak, 2014). The division will specialize in fixing the
companyâ??s broken mobile electronics ranging from cell phones, laptops, and tablets. Considering
Samsung has been around for a long time and has established a brand presence, the mobile repair
division will rival Apple Inc.â??s Genius Bars.
A New Product or Service for the New Company Division
Samsung Electronics is among the largest makers of smartphones and mobile electronics
in the world. However, the companyâ??s service and repair operations have lagged behind Appleâ??s,
which is the companyâ??s principal competitor. To address the situation, the present essay will
propose a new division within the company where mobile technology owners can take their
devices for in-person, same-day support. The division will cater to in and out of warranty devices
by scheduling appointments on the company website and be catered to on-the-spot. The division
will use official repair parts from the company and will use certified pros who can access
proprietary equipment and tools (Suh, Derick Sohn & Yeon Kwak, 2014). One of the
competitive advantages of Apple Inc. and their mobile technology is the wide availability of
support and customer service from the company. With the establishment of the new division, the
company will be able to favorably compete with Apple Inc.
How the Division Addresses Customer Needs and Achieves Competitive Advantage
Competitive advantage can be attained over similar options provided by the companyâ??s
competitors by adhering to Samsungâ??s core values. It is crucial that executives make investments
in acquiring assets that will enhance innovation of the tools and equipment required by the new
mobile repair division. Hardware for mobile devices is a rapidly changing industry and it is
imperative that the company maintain the leading edge technology in the industry. Focusing on
innovation will give the company a competitive advantage and position it appropriately to deal
with the dynamic nature of the industry. Companies that are lagging behind with regards
technological trends will be unable to offer affordable services for mobile hardware. The division
can gain further competitive advantage through positive brand image (Suh, Derick Sohn & Yeon
Kwak, 2014). One of the ways this can be achieved is to abide by core values like community
involvement and dependability.
A Vision and a Business Model for this New Division
The vision statement comprises a crucial component of the strategic plan of a company.
The objective of the vision statement is to be the basis of an image of what the division will
aspire to accomplish. The vision statement will be the companyâ??s idealistic version of the
operations of the business and how the division will look when the primary objectives are
fulfilled. In its entirety, the vision will take long to realize but it will be the basis of a general
summary of the divisionâ??s guiding principles. The vision of the division will be that a faulty
mobile devices costs the consumers funds for repairs and the division believes that consumers
should have a reliable service provider to fulfill such needs (Suh, Derick Sohn & Yeon Kwak,
2014). Being a renowned brand and to compete favorably with competitors who have
implemented such initiatives, the division will provide technical expertise that will be useful in
keeping the companyâ??s position in the marketplace.
The mission statement, on the other hand, is the divisionâ??s major step in fulfilling its
strategic plan. The objective of the mission statement is to guide the management and employees
to make the right decisions for the division. The mission is also replicated in the consumers. For
instance, the mission statement means that consumers will easily identify the values of the
division (Suh, Derick Sohn & Yeon Kwak, 2014). The division will be committed to customer
service and seek to provide consumers with an affordable solution compared to purchasing of
new devices. By focusing on economic business practices, for instance, sourcing repair parts
from the company, the division will deliver increased value to the companyâ??s stakeholders.
How the Vision, Mission, and Value of the New Division Align with the Company’s Mission
and Vision
The mission statement of Samsung Electronics is to build the brand of the company and
become a creative leader. As opposed to being a fast follower, Samsung aims to become a
pioneer of new technologies and markets. On the other hand, Samsungâ??s vision is to inspire the
world and create the future. The commitment of the company is inspiring communities by taking
advantage of the companyâ??s values, core networks, innovative products and technology. The
vision and mission of the new Samsung division align with the companyâ??s overall mission and
vision. Offering creative solutions that inspire the world and create the future is the underlying
theme of the division and the overall company. For instance, the divisionâ??s vision is to provide
affordable alternatives to mobile technology repairs and hence in alignment with the companyâ??s
vision, create the future (Suh, Derick Sohn & Yeon Kwak, 2014). Further, the mission statement
is to provide exceptional customer service and generate a steady flow of business for the division
and in turn fulfil the company mission of building its brand and being a creative leader in the
How the Vision, Mission, and Values Guide the Division’s Strategic Direction
For the divisionâ??s strategic plan to be successfully implemented, it is imperative that its
mission, vision and guiding principles are communicated. It is crucial that stakeholders, most
importantly the employees and management clearly understand the business model which the
division follows. The executive leaders are responsible for making high level decisions that are
instrumental in allowing the divisionâ??s core values to flourish. For instance, physical locations of
the on-the-sport repair locations will be selected that will give employees settings to interact with
consumers. Making the right strategic decisions is crucial for upholding the core values of
dependability of the company (Suh, Derick Sohn & Yeon, 2014). Further, continuous employee
development will be crucial for the strategic objectives of the division. Exceptional customer
service can only be guaranteed if employees are perpetually trained ad are keeping focused on
the broad objective of the companyâ??s brand growth.
Guiding Principles and Values for your Division in the Context of Culture, Social
Responsibility, and Ethics
Values are the guiding principles that stakeholders in the division will abide by. It is
crucial that values are communicated to management to ensure that they are incorporated in the
operational decisions that the decision makes. In case this is successfully implemented,
consumers will easily identify with the guiding principles embedded in the business model.
Guiding principles should be based on the vision and mission. The values of the division can be
summed up using aspects of community involvement, innovation, and dependability.
Dependability will be the basis of delivering exceptional customer service. In case of quick
repair needs, the customer will be guaranteed of dependable service and in turn a positive
experience with the company (Aaker, 2017). Innovation is a crucial value since it will be the
basis of reduced costs and simultaneously achieving competitive advantage for the division. The
business model will aim to realize an innovative service-based objective that will create value for
Community involvement is a guarantee to interact with consumers and uphold a positive
customer relationship. A strategic plan is crucial for Samsung Electronics to remain in the
leading position in the tech industry (Aaker, 2017). Using a vision and mission statement, the
companyâ??s new division will be able to communicate its core values to various stakeholders. The
statements will guide decision making among various parties. The division will help Samsung
address the three aspects of the companyâ??s business structure. First, in the industry, the division
will help Samsung introduce innovative options in digital mobile communication. Considering
Samsung manufactures a myriad of mobile technologies, it will be able to cater to the tech savvy
yet not so tech savvy consumer. The mission and vision statement of the company align with the
new divisions and will uphold the overall objectives of the company.
Aaker, D. (2017). Innovation: Brand it or lose it. California Management Review, 50(1), 8-24.
Suh, W., Derick Sohn, J. H., & Yeon Kwak, J. (2014). Knowledge management as enabling
R&D innovation in high tech industry: the case of SAIT. Journal of knowledge
management, 8(6), 5-15.

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