Social Media Platforms: In this section, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to support the brands digital marketing strategy.
Identify the social media platforms the brand uses and explain how they align to the brands target market.
Describe how the brand uses each social media platform. Consider what the brands social media posts consist of or look like.
Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how
does a brand need to change a post between various social media platforms in order to communicate the same message?
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