The Brands Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.
Describe the strategy the brand is using to position itself in digital media (social, mobile, and online). Support your description with examples.
Describe how the brands digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your
description with examples.
Examine whether the digital marketing activity aligns with the organizations overall brand. Support your response with examples.
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