Evaluating Digital Marketing Campaigns: Before recommending changes to a brands digital presence, you should review and analyze its current state. This will help inform changes and improvements in the new media campaign.
Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy, and
other marketing activities. Be sure to cite examples.
Describe what the brand is doing well on digital media. Support your response with examples.
Identify a platform the brand is currently using for marketing that could be improved or utilized more effectively. Support your
response with examples.
Determine what the brand could improve on regarding its digital activity. Support your response with examples.
Describe how the brand could use research to better focus its digital activity.
Identify current legal and ethical concerns about the brands current digital marketing strategy. Support your response with examples.
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